By Sam Brown If you’re keen to book more weddings, you’ve probably investigated a range of marketing options. From local print advertising to Facebook ads and special promotions, there are lots of avenues you may be considering pursuing to get your service noticed.     Among these options, you’ve almost certainly read about the benefits of content marketing. For many

Repurposing content! This was a huge theme at Social Media Marketing World, the world’s biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you think about your content. One

By Nancy Young, Photodoto.com As a photographer, you know that your clients are trusting you to shoot their most important moments. That’s why a blog is the perfect tool to help your potential clients get to know you better. It’s a great opportunity to show who you are, your values and how you treat your existing clients. Blogs are also

Doubling or even tripling your wedding leads is easier than you think. I’m not just blowing sunshine up your wazoo here. We work with wedding pros every day, and our first goal is to optimize what they’ve already got to increase leads and bookings. We look for the simple, easy changes that can double or even triple your results without

Your source of all things wedding biz from around the web. All Things Weddings: Offbeat Bride’s 15 Most Viral Weddings of All Time – Looking for some ‘out-of-the-box’ wedding themes for inspiration- look no further! Hashtag Wedding Goals– Millennial brides and grooms take to Instagram and online social media immediately after engagement, will that influence their #WeddingGoals? Drum Roll Please…2016

  Back in the Dinosaur Age of the internet (think before 2010) SEO was simple: figure out the keyword phrases you want to rank for and cram as many of them as possible onto your website and blog posts. It may have been slightly more involved than that, but there were plenty of ways to game with system with link

By Adrienne Woolsey As far as Monday’s go, I haven’t had one as awesome as Monday, August 24th, 2015- sunny blue skies, sandy toes, the sweet smell of salt water and the new promise of getting to spend the rest of my life with my boyfriend after a surprise proposal on the beach! But before there was time for the

By Kaitlin Jones So you want to start a blog for your wedding business, but you’re not sure what works?  You’ve come to the right place! A blog is a wonderful way to capture your business’ voice, while offering your audience more than, well, just what you’re offering!  Share insight with your followers, promote your fellow wedding professionals with curated

By Kelly Rice Viral content has become today’s marketing Holy Grail.  Everyone wants content that creates a buzz, captures the imagination and – most importantly – gets people talking. After all, viral content is the best form of free marketing since your readers do the work for you. But how can your content compete in a field where so many

  Brides are looking for companies who are able to not only share why their products are good, but how to use them and ideas tips and tricks to planning the perfect wedding. Most wedding businesses spend all their time and energy on just trying to sell the product, rather than making a connection with their customers. Content marketing enables