What You Need to Know About Your Competition

Featured image for u201cWhat You Need to Know About Your Competitionu201d
COMPETITION. That word can mean lost business and strike fear into the heart of some wedding pros. But it doesn’t have to be that way.  You can learn how to make your business truly stand to the point where you no longer have competitors. Your biggest rivals can become networking partners and help you generate ideas for your own business. 

How to Deal With Rumors, Gossip & Bad Mouthing in the Wedding Industry

Featured image for u201cHow to Deal With Rumors, Gossip & Bad Mouthing in the Wedding Industryu201d
  Question: Another wedding pro is bad mouthing us to our brides.  What should we do? Hi Stephanie! I noticed that couples we met with weren’t hiring us, which was unusual because we used to have a very high booking rate. Then I found out that another wedding vendor I’ve been referring has formed a clique with a few other

How to Stop Getting Taken Advantage Of By Cheap Brides

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Question: Couples take my free advice and then book someone else. What am I doing wrong? Hi There You Two Superstars, You really are amazingly smart marketers. I have a question that has been bothering me for such a long time and I have not been able to find a solution. I have run into this again just recently, and

How to Recover From a Negative SEO Attack On Your Website

Featured image for u201cHow to Recover From a Negative SEO Attack On Your Websiteu201d
A couple weeks ago we discovered that some unknown party has launched a negative SEO campaign pointing nonsense backlinks from poor quality sites at our domain.  The intention is to make it appear to Google as if we’re creating these “unnatural” links ourselves, so that Google will punish us by removing us from the rankings. In non-geek speak, these “bad

Want Brides and Grooms to Notice You? 3 Ways to Stand Out From the Herd

Featured image for u201cWant Brides and Grooms to Notice You? 3 Ways to Stand Out From the Herdu201d
When a bride or groom contacts you, there’s a pretty good chance that they’re also reaching out to several of your competitors.  That first impression means everything! Here are three strategies that you can use to immediately start winning them over. Strategy #1 – Send an instant video response. How are your competitors responding to a lead? More than likely,

How Can I Find Out How I Compare to My Competition?

Featured image for u201cHow Can I Find Out How I Compare to My Competition?u201d
I’m a big fan of marketing your business so that you don’t have any competition (see my article about How to Beat the Competition) but we get asked this question a lot.  And honestly, if you don’t know what your competition is up to and how you measure up, your wedding business can be in trouble. So what do you

Top Wedding Vendor Questions

Featured image for u201cTop Wedding Vendor Questionsu201d
These are the most Frequently Asked Questions of wedding vendors and blog posts that offer tips and strategies to answer them. We’ll be adding to this list as we go, so if you have a question you’d like us to answer, please leave a comment and we’ll get to it as soon as we can. Thanks! How Do I Deal