Most of the wedding professionals I talk to have NO IDEA where their leads come from, which bridal advertising actually sends them leads and whether or not those leads become booked weddings. You’ve got to know your numbers! Numbers such as: How much money do you want to make each year? How many weddings do you need to book at

There is a lot of criticism about those mega-wedding websites flying around the internet these days.  Wedding vendors are sick and tired of not getting the most out of their bridal advertising.  And who can blame us!  I sure haven’t enjoyed wasting money on expensive advertising over the years. But whose fault is it, really? As Jeff explained in this