Why A Wedding Business Should Create Mobile Apps

Featured image for u201cWhy A Wedding Business Should Create Mobile Appsu201d
  Mobil Apps done by businesses to promote their products and brand are becoming the norm. This is a big switch from just last year when it was hard to tell if mobile apps would catch on with smaller businesses or not, or last for the big businesses. That said a lot of businesses have apps which are failing the

Knowing When To Give Your Business A Facelift

Featured image for u201cKnowing When To Give Your Business A Faceliftu201d
  There are a million ways to improve your wedding business. However realize that each time you change the format of your website, change your email newsletters, change your business cards, etc. you are actually re-branding your business. This can be a really good thing if your business really needs it, but it can also be a bad thing if

How To Boost Your Bridal Marketing Efforts

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  Have you ever spent a lot of time and effort on bridal marketing only to have a low turnout on results? Well so has almost every business. While there are factors such as the economy which play into the results, there are some things that you can do to get the most results possible. You can’t just create a

4 Steps That Prove to the Bride You’re Worth It

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  This week Jeff and I went shopping for a mattress. It’s not the sexiest purchase in the world, but we’re both tired of sleeping on what we fondly call, “the potato chip” and waking up with stiff necks, so we can put if off no longer. There we are in this boutique mattress store where the very cheapest mattress

The Motivation And Driving Force For Sales

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Wedding marketing isn’t something you to just to get leads. It’s something you do in order to book brides and make the sale. Obviously great customer connection is a must to end up with happy brides. But there is more to sales than just the marketing. What is it that motivates you to try to land the sale? Suzanne Paling

Why Being the Best Isn’t Enough

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  I just finished reading The Education of Millionaires: It’s Not What You Think and It’s Not Too Late by Michael Ellsberg. It shook up my thinking about what it takes to succeed, and there is one point that’s particularly relevant for wedding vendors. The Lie We Buy We believe that if we study really hard at what we do,

How To Create The Perfect Marketing Plan

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  Have you ever had the thought that somewhere, someday, you’ll find the perfect plan that will work for your business and with be the thing that pushes it to the top? Well so has everyone else. The problem is that so many of us assume that someone else has that perfect solution for us. The reality is that each

Why Facebook Privacy Isn’t A Losing Battle

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  Facebook is for social networking. As a result you are going to be sharing a huge amount of personal information which then puts your security and your business security at risk. Does that mean that you shouldn’t use Facebook? Absolutely not. While it may be easier to just never open an account the reality is that if you have

Why You Need To Get Into A Brides Shoes When Looking At Your Business

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  A bride’s perspective on why she chooses one wedding business over another can often be confusing. Getting in her shoes and taking a look at your wedding business, especially the marketing, can be an eye opener to find areas that need improved. Alan Berg’s article on his blog encourages business owners to think about why a bride chooses one

How To Motivate Those Working For You

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There comes a point in your wedding business when it is large enough that you are hiring more people. Remember that they can do more than just the obvious, as long as you mentor them, encouraging them to become more diverse in their work according to the article by inc.com. This doesn’t mean that you should automatically expect more of