The #1 marketing resource for the wedding industry
Have you ever spent a lot of time and effort on bridal marketing only to have a low turnout on results? Well so has almost every business. While there are factors such as the economy which play into the results, there are some things that you can do to get the most results possible. […]
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This week Jeff and I went shopping for a mattress. It’s not the sexiest purchase in the world, but we’re both tired of sleeping on what we fondly call, “the potato chip” and waking up with stiff necks, so we can put if off no longer. There we are in this boutique mattress store […]
Click Here to Continue Reading...Wedding marketing isn’t something you to just to get leads. It’s something you do in order to book brides and make the sale. Obviously great customer connection is a must to end up with happy brides. But there is more to sales than just the marketing. What is it that motivates you to try to […]
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I just finished reading The Education of Millionaires: It’s Not What You Think and It’s Not Too Late by Michael Ellsberg. It shook up my thinking about what it takes to succeed, and there is one point that’s particularly relevant for wedding vendors. The Lie We Buy We believe that if we study really […]
Click Here to Continue Reading...Have you ever had the thought that somewhere, someday, you’ll find the perfect plan that will work for your business and with be the thing that pushes it to the top? Well so has everyone else. The problem is that so many of us assume that someone else has that perfect solution for us. […]
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Facebook is for social networking. As a result you are going to be sharing a huge amount of personal information which then puts your security and your business security at risk. Does that mean that you shouldn’t use Facebook? Absolutely not. While it may be easier to just never open an account the reality […]
Click Here to Continue Reading...A bride’s perspective on why she chooses one wedding business over another can often be confusing. Getting in her shoes and taking a look at your wedding business, especially the marketing, can be an eye opener to find areas that need improved. Alan Berg’s article on his blog encourages business owners to think about […]
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There comes a point in your wedding business when it is large enough that you are hiring more people. Remember that they can do more than just the obvious, as long as you mentor them, encouraging them to become more diverse in their work according to the article by inc.com. This doesn’t mean that you […]
Click Here to Continue Reading...Google+ isn’t Facebook. Regardless of all the speculation that went around when it was first announced there is a huge difference between the two sites according to Jeff Bercovici. The main thing that users need to know is that Google+ isn’t a social networking platform; it’s a shared interest platform. What does this mean […]
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Staying focused on work can be tough for all of us. It is so easy to get distracted while doing a task, or to attempt to multi task while working which lowers the quality of the work, and slows us down. Not that multi […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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