Got Goals? Take Advice From a Hobbit

Since the New Year, I’ve been spending a lot of time reflecting on my goals for our business and re-evaluating what I want my life to look like. It’s got me inspired and rarin’ for action. Except for one thing… OVERWHELM. When I look at that well-intentioned list of things I’d like to accomplish, and everything I need
How To Find Your Wedding Business Brand

When you start a business it is really easy to forget to brand that business. So what exactly does it mean to brand your business? To keep things simple the dictionary definition is “a particular product or a characteristic that serves to identify a particular product.” It is what sets your business apart from every other business on the
Why To Incorporate Your Wedding Business In The New Year

The New Year is ringing in! This is the perfect time to make major changes such as incorporating your wedding business. It isn’t that you can’t make those same changes the rest of the year; it just saves the headaches of mountains of paperwork that can pile up especially with your taxes if you make the change midyear. If you
How To Handle It When You Make A Mistake In Your Wedding Business

Mistakes happen. This is something that I remind myself of over and over when something goes wrong. Making a mistake just means that you are human, that you are learning and it is a good reminder that you aren’t superman. Instead of letting the mistake freak you out and make you want to hit your head against a brick wall
How To Use Links To Create Good SEO

Good SEO on your wedding website isn’t just about using the right keywords in the right place. There are quite a few different things that search engines are looking for which improve your ratings which Christian Arno writes about in his article. One of those things is links. You can have inbound links which lead from another website to
How Being An Expert Sets Your Wedding Business Apart

Finding a way to set yourself apart from other businesses can start feeling impossible. The reality is that there are a ton of wedding businesses out there, so you HAVE to find something that makes your business stand out if you want to book the brides. One of the easiest ways to set yourself and your business apart is
How To Deal With Fear To Build A Successful Business

Fear is the great equalizer. It is what keeps you from building a successful business and reaching the top. This is something that history has shown over and over. If you control people through fear, no one will challenge you. Now we aren’t talking about taking over the world here, but when you build a business you are creating
Wedding PR: Making it Last
by Meghan Ely Like many of the brides I used to work with in my previous life, I met my husband on Match.com. Unlike most brides I used to work with, I actually saw him out on a date with someone else prior to our first date. This wouldn’t have been so controversial if he hadn’t said he was at his
The Questions You’re Asking Are Killing Your Wedding Business

What’s the biggest challenge facing your wedding business right now? Is it… Getting more leads? Booking more weddings? Finding more time? Convincing “price shoppers” to pay the price you deserve? Simply making more money so you can pay the bills? When the problem gets really big, it’s all we think about. It’s like a jagged splinter in the bottom
When Does SEO Become Harmful?

You have probably heard quite a bit about the importance of SEO in building a website. But is there such a thing as too much? According to Dr. Pete in his article the answer is yes, especially when it comes to tweaking your url’s. For instance, it seems like a good idea at some point to make your url’s
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