Building a new website for your wedding business is more than just creating an online presence. Your website can act as a tireless salesperson, working around the clock to attract leads, encourage bookings, and grow your income. It should do more than exist, it needs to work hard for you and your business. When done right, your website can draw

Hey, wedding pro. I’ve got a question for you. How important is marketing to you for your wedding business? Is it something that you see as an absolute must do, or is it something that’s kind of like, whenever I get around to it, you know, whenever I have a little extra cash lying around, which, you know, spoiler alert,

This past year has shown that wedding professionals can no longer rely on their offline presence alone, such as wedding shows or word of mouth referrals, to grow their wedding business.  If you are currently not getting enough calls or inquiries from engaged couples every month, it’s time to build up your online presence.  “Here’s the thing, if you don’t

Website Copy Are you constantly receiving enquiries from engaged couples who are only looking for your cheapest package or a discount, and you’re unsure why? Without realizing it, your website might be giving out signals to engaged couples that you are willing to haggle on prices or you have cheaper options that they should consider.  So, how do you bring

By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that one of our favorite clients

Question: How do I handle warm leads that don’t respond? I have two warm leads I feel I’m fumbling through. Both have weddings scheduled for next year – here are their separate scenarios: The first bride is a referral from a friend, I reached out to HER she was excited to hear from me and even took the time to

By Heidi Thompson Anyone who has worked as a server or bartender for any period of time knows how much sales psychology goes into the job. I’m still impressed at how much I learned about sales by waiting tables. Here are a few of the best lessons I learned. 1. Work smart, not hard. When you’re making $2.65 per hour,

There is a way to know how and when to move forward building your wedding business if you are having trouble figuring it out. While there is no magic point for the perfect time, you can look at where you are at and figure out when you should make the next move. There are several things that play into this decision.

Knowing when to contact a bride via email and phone and when to meet in person isn’t always the easiest thing to figure out. The first contact can obviously be via phone and email, but what about after the first meeting and they’ve signed the contract? Think about it this way. Are you having trouble working something out, or figuring

Whether your wedding business is about selling a product or service the sales techniques remain the same. Selling isn’t about doing what everyone is doing, it’s about standing out and making it easy for brides to find and use you. For instance, if you are selling seed packet wedding favors your first thought needs to be ensuring that the design