The #1 marketing resource for the wedding industry
New Year’s resolutions are for the birds. Literally. Take them out of your psyche and toss them on the ground like stale bread crumbs and let the birdies peck them up and make some good use of them. I’ve been ranting about the uselessness of resolutions and focusing on goal setting activities that actually work […]
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You’ve probably already set goals for the marketing in your wedding business, but have you ever thought of where your marketing will eventually lead? No, I don’t mean just to sales and a successful business. I mean where will your marketing be in five years or so down the road? Jessica Swanson’s article points […]
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Getting your wedding business to stand out in the crowd can be difficult, but is crucial for true success. Think about the top wedding businesses. People often know about them, even if they have never been through their doors. This isn’t just because of years of marketing, it is primarily because they have positioned themselves […]
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Marketing your business is about more than just telling people about your product or service. How many times have you hung up on telemarketers because they have done just that? I have a bad tendency to back up and cut conversations short when talking in person with salespeople who don’t even try to make a […]
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Thomas Murrell takes an interesting view on PR marketing and planning in his article by drawing examples from the planning behind making the royal wedding a success. Planning the PR and marketing for your wedding business needs to be intense, with drawn out steps of action that you stick to. Getting distracted from the plan is […]
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