What does your email signature look like? This is probably one of the most overlooked parts of marketing that can really boost readership and trust in your business according to Mary Marsh’s article. It isn’t enough to just sign your name and include you wedding business name. The first tweak should be to include your logo. From there include

 Question: Why aren’t brides responding to my emails? Should I call them? I have a question — I sent an email to two brides and used your idea of saying, “Do you have time to chat on the phone on Tuesday at 1:00?” Giving about 48 hours, so they’d have time to respond.  Neither of the girls who contacted me

Keeping in touch with your lead list and clients is super easy using a newsletter that goes out weekly. Tweaking the content and format to reach them is important, but even more important is making sure that you are scheduling the newsletter or mailing to go out at a prime time. Debby Dowling of WeddingProNewsletter points out that you need