11 Mistakes Wedding Pros Make That Kill Your SEO

Featured image for u201c11 Mistakes Wedding Pros Make That Kill Your SEOu201d
SEO (search engine optimization) is essential for getting brides and grooms to find you.  In fact, that’s exactly what it means. SEO: the process of improving your website’s ranking in the search engines so that more visitors can find you…without having to pay for it. True SEO expertise is complicated and far beyond my own amateur SEO geek abilities, but

Wedding Industry Roundup: Personalization, Motivation and New SEO

Featured image for u201cWedding Industry Roundup: Personalization, Motivation and New SEOu201d
Your source of all things wedding biz from around the web. All Things Weddings: Wedding Industry Gets Personal– Gone are the days of cookie-cutter weddings; personalization is here to stay! How can your business adapt to this new trend? When Is It OK to Be the Photographer at Your Own Wedding?– We may be a selfie obsessed nation, but this

How to Get More Done by Taking a Break

Featured image for u201cHow to Get More Done by Taking a Breaku201d
By Megan Miranda I know what you’re thinking, entrepreneurs don’t have time for breaks! These days, people equate taking a 15 minute break to being lazy. While you may cringe and the idea and think it is counter-intuitive, taking regular breaks from your work can actually make you more productive. Think of your brain as a muscle — it gets

Wedding Industry Roundup: Listing Prices, Burning Man and Difficult Pros

Featured image for u201cWedding Industry Roundup: Listing Prices, Burning Man and Difficult Prosu201d
  Your source of all things wedding biz from around the web. All Things Weddings: DJ Sparks Outcry from Photographers after Shooting and Sharing Wedding Photos -Do you think this DJ overstepped his boundaries? Why Is It So F#&king Hard to Figure Out What a Wedding Will Cost? – Welcome to one future bride’s satirical struggle to budget for her

5 Strategies For Working With “Difficult” Wedding Pros

Featured image for u201c5 Strategies For Working With “Difficult” Wedding Prosu201d
By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that one of our favorite clients

Google’s New Update: Is Your Wedding Business At Risk?

Featured image for u201cGoogle’s New Update: Is Your Wedding Business At Risk?u201d
Big Changes (and a Penguin!) Are Coming to Google’s Search Engine Results Every business owner wants to see their company name on Page 1 of Google, and if you’re following best practices, Google’s new “Penguin” wants to help you get there too.  Learn more about the history of Penguin updates here. If you only read one article on Search Engine

3 Signs That You Need to Dump a Prospective Bride

Featured image for u201c3 Signs That You Need to Dump a Prospective Brideu201d
Landing new clients is like dating – there are some brides and grooms you click with and others you don’t. While turning down work can seem like the kiss of death for your wedding business, there are times when saying “I’m just not that into you” can actually be a good thing.  When you come across couples who trigger the

What is the “Why” Behind Your Wedding Business?

Featured image for u201cWhat is the “Why” Behind Your Wedding Business?u201d
“People don’t buy what you do- they buy why you do it.” – Simon Sinek. Most wedding businesses focus their marketing only on what they offer and how they do things by listing client benefits and years of experience.  But what is it that really makes you get out of bed in the morning to work?  What drives you to

The Naked Truth About Wedding Collectives and Referral Groups

Featured image for u201cThe Naked Truth About Wedding Collectives and Referral Groupsu201d
Question: Are wedding collectives worth it? “I have a question of the week for you – regarding ‘wedding collectives.’ [Wedding collectives are exclusive groups of wedding professionals who form a group to attract couples and usually offer some kind of discount for hiring members.] My questions: Are these useful to join? Is it common for them to charge you to

How to Get More Leads for Your Wedding Business

Featured image for u201cHow to Get More Leads for Your Wedding Businessu201d
Everyone wants more leads. Whether you are new to the wedding industry or a seasoned pro, knowing where to find qualified leads and keeping that stream flowing is an important part of keeping your business afloat. But what should you do when your existing lead sources dry up or you are starting out and have no marketing budget?  Check out