If you go to a wedding show and do simply do what everyone else does, you’re not going to stand out. That’s how you blend in. That kind of defeats the purpose, right? WARNING: if you really want to get noticed, it means being different. It means taking a chance on something that might not work and it feels risky.

How do you maximize your leads from a bridal show? Trying to book the wedding at the show is a mistake. Attempting to book on the spot means you miss the opportunity to connect with the other couples walking by. There simply isn’t enough time to spend with each individual couple when you want to maximize your leads. The best

When you think about 2014 do you get excited…or scared? Jeff and I have bundled some of our biggest takeaways from this year into our new holiday video so that you can hit the ground running in the new year. Here’s just some of what you’ll learn in this video: How to program your brain to hit your income goals

 It happened weeks ago, but I’ve been procrastinating about writing this article because frankly, I’m embarrassed.  Here’s how it went down… We presented at the Wedding MBA in Las Vegas (a fantastic experience, by the way, if you can go) and we were given an exhibition booth.  It’s a lot like a bridal show booth, except we’re set up to

Question: How do I get bridal show leads to respond to my email? “My name is Cynde I purchased your system last year as a wedding planner and it had amazing results – I was meeting and booking brides. But now I recently purchased a wedding chapel and need your help.  I am applying your ‘Price shoppers’ email to inquiries

You’ve got that bridal show lead list in your hot little hands, but before you start blasting out emails, take a gander at the CAN-SPAM Act. These guidelines dictate what you can and cannot do with email addresses if you are using them for commercial purposes….which you are. What You Can’t Do and Must Do with the Bridal Show Email

Participating in a bridal show can result in dozens of booked weddings…or it can be a complete disaster.  It all depends on the particular show. So how do you know which to choose? Well, Shayna Walker at the Life in Weddings blog gives some excellent things to look for and 4 really, really bad reasons to pick a show.  Check