Question: How do I get brides to buy my gowns? “So I’ve been a wedding DJ for 6 years. I charge well over the average DJ price + consider myself to be fairly savvy about marketing to brides. I recently opened a bridal shop (in addition to DJing)….And I’m finding that NONE of my DJ marketing tips + tricks are

The instant sale is a mythical thing. While it does happen now and again, most brides require hearing from you multiple times before they begin to seriously think about using your business. Once they’ve signed up to receive emails from you things get tricky as it is often then that brides ignore your emails. The most important thing you have to incorporate

  There are times when it’s helpful to put selling into perspective. Selling doesn’t have to be something that drags you down and leaves you exhausted. In fact there are a lot of things that selling can do for you more than just get you sales. Geoffrey James takes a humorous look at selling in his list of reasons that

Need a cool way to drum up business?  Check this out, what a great idea!! It’s a marketing campaign for wedding photographers.   Find your target demographic.  Like Bridal shops, for example.  Put together some nifty little gift vouchers – get creative!  Great looking packaging is key!  The gifts should be something to do with your business…maybe a free service

Have I mentioned how much I hate sales?  Pretty sure I have, but I’ll refresh your memory anyhow! There’s almost nothing I hate more than being sold.  What I mean by “being sold” is being pressured and pushed.  I can’t say “NO” quick enough when I feel like I’m being sold. The worst sales tactic you can use is overwhelming