How to Get More Leads for Your Wedding Business

Featured image for u201cHow to Get More Leads for Your Wedding Businessu201d
Everyone wants more leads. Whether you are new to the wedding industry or a seasoned pro, knowing where to find qualified leads and keeping that stream flowing is an important part of keeping your business afloat. But what should you do when your existing lead sources dry up or you are starting out and have no marketing budget?  Check out

3 Pricing Tips for Your Higher Cost Packages

Featured image for u201c3 Pricing Tips for Your Higher Cost Packagesu201d
If you are like most wedding pros, you probably have a few different packages or levels of service you offer to your clients, even if they are customized at the end. So what should you do when you’ve put together a killer package that you’d love to sell, yet the higher price tag is driving clients away to lower cost

How to Beat the Low Priced Competition and Book More Weddings Without Slashing Your Price

Featured image for u201cHow to Beat the Low Priced Competition and Book More Weddings Without Slashing Your Priceu201d
There’s nothing more frustrating than having a bride or groom ask, “How much are your packages?” and then when you answer, they follow it up with, “But So-and-So will do it for $400 less.” ARGH! Here are some truths wedding pros often forget… The “How much?” question is the #1 buying signal. It means you have a prospect who’s going

What You Need to Know About Your Competition

Featured image for u201cWhat You Need to Know About Your Competitionu201d
COMPETITION. That word can mean lost business and strike fear into the heart of some wedding pros. But it doesn’t have to be that way.  You can learn how to make your business truly stand to the point where you no longer have competitors. Your biggest rivals can become networking partners and help you generate ideas for your own business. 

The Secret to Standing Out That No One Talks About

Featured image for u201cThe Secret to Standing Out That No One Talks Aboutu201d
We’re obsessed with standing out from the competition, and why wouldn’t we be? In an over-saturated market with dozens of new wedding “professionals” sprouting up each week, standing out isn’t just something that would be nice to have; it’s a necessity for the survival of your wedding business. So begins the desperate search for something that makes us unique. What

5 Types of Blog Posts for Your Wedding Business

Featured image for u201c5 Types of Blog Posts for Your Wedding Businessu201d
Do you ever feel stuck choosing topics for your wedding business blog? While showcasing real weddings and photos of your work is great, there are other things you could also be sharing on your blog to help grow your business. This article from Social Media Examiner, “12 Types of Blog Posts to Drive Traffic to Your Blog” gives ideas for

How to Get a Response From Brides Who Ignore You

Featured image for u201cHow to Get a Response From Brides Who Ignore Youu201d
Question: How do I handle warm leads that don’t respond? I have two warm leads I feel I’m fumbling through. Both have weddings scheduled for next year – here are their separate scenarios: The first bride is a referral from a friend, I reached out to HER she was excited to hear from me and even took the time to

The 4 Things You Must Do After Booking to Create a Raving Client

Featured image for u201cThe 4 Things You Must Do After Booking to Create a Raving Clientu201d
By Alyssa Johnson There is nothing like planning a wedding to bring out the anxious in an otherwise calm and carefree bride or groom. I can attest to that – I just got married in early March, and the whole process definitely brought out the crazy in me. I thought I had an easy time of it, too, because I

How to Communicate Your Value

Featured image for u201cHow to Communicate Your Valueu201d
It’s a question we hear from a lot of wedding pros: “How can I prove my value to prospective clients who only seem to care about price?”  You know you are great at what you do, but how do you convince them that you’re worth it? Communicating the value of what you have to offer can be tricky; but the

Social Media at Weddings: Trendy or Trashy?

Featured image for u201cSocial Media at Weddings: Trendy or Trashy?u201d
A few weeks ago, a reporter from Fox Business News called us for some comments about the W Hotel’s $3,000 “social media concierge” service providing professional coverage of the wedding via Twitter, Instagram, Vine and even your blog. It got me thinking about the impact of social media on modern weddings.  I turned to our wedding pro friends for some