5 Things You Can Do Right Now to Go PRO

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Guest post by Katie Smyth. When you see it you know it: The PRO. The Pro is consistent, precise and ‘together’. Not to the point of perfection (we’re all human after all), but you can see they get the job done. Steven Pressfield, creator extraordinaire, tells us, “There are two paths: Amateur and Pro”. And I’m telling you this, “It’s

Why the Couple Doesn’t Get What You Do

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Question: Do you think my business is too specialized? “I have a couple of questions. (1) Do you think you can be too specialized? (2) Or what if the industry doesn’t understand (hence doesn’t value) what your specialty is? I am a wedding designer, not a planner. Everyone gets that very confused. Would love to hear your thoughts.” – Kristi

How to Book More Weddings Without Being “Salesy”

Featured image for u201cHow to Book More Weddings Without Being “Salesy”u201d
Guest post by Adam Nyholt I had a problem. I wanted to find a low pressure way to “close the deal” without sounding like a greasy salesman. I knew that if a potential client walked out that door without signing a contract, the likelihood they would book decreased dramatically. This had nothing to do with me personally, but that didn’t

The Naked Truth About Wedding Collectives and Referral Groups

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Question: Are wedding collectives worth it? “I have a question of the week for you – regarding ‘wedding collectives.’ [Wedding collectives are exclusive groups of wedding professionals who form a group to attract couples and usually offer some kind of discount for hiring members.] My questions: Are these useful to join? Is it common for them to charge you to

5 Ways For Honeymoon and Destination Travel Agents to Book More

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Q – How do I keep people from taking advantage of my free advice and then booking their travel through an online website? “One of my biggest frustrations as a travel agent is getting on the phone with a bride or groom and giving them great tips for their honeymoon, and then they don’t book with me! They go online

How to Build a Great-Looking Website When You Are Short on Time and Money

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So you’ve just started your wedding business and now you need a website. The problem is you don’t have the budget to hire a designer and you need something that looks nice and is fast and easy to use. Where can you turn? Here are 5 build-it-yourself options for professional-looking websites: 1) Strikingly Strikingly offers simple and beautiful mobile-friendly sites

How to Be a Branding Bad Ass Like Stone Fox Bride

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When Molly Guy got engaged in 2010 she was “super bummed” with the Manhattan wedding industry. Everything was frills and lace, formal, ultra-traditional and utterly not her. Her own disappointing search for cool and edgy bridal fashions inspired Stone Fox Bride, a Manhattan bridal boutique curating handmade, local designs. It literally “flips the bird” at the traditionally conservative wedding industry

Getting client testimonials: A done-for-you email script

Featured image for u201cGetting client testimonials: A done-for-you email scriptu201d
Guest post by Katie Smyth. So you’ve got happy brides and satisfied grooms and you want to tell the world. You want your potential clients to know just how much your previous clients loved you. You’re looking to add ‘social proof’ of your wedding planning expertise to your website. What you need are client testimonials. Testimonials, client praise or reviews,

Making Wedding Photography a Snap: Preliminary Questions to Ask Your Clients

Featured image for u201cMaking Wedding Photography a Snap: Preliminary Questions to Ask Your Clientsu201d
Guest post by Anna-Nicole Del Re Long after the cake is eaten and the wedding dress is stored away, the wedding photographs remain. For this reason, your role as a wedding photographer is one of the most important roles at the wedding. As any good wedding photographer knows, your job begins long before the actual wedding day arrives. One of

7 Wedding Business Lessons From Game of Thrones

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Game of Thrones! Game of Thrones!” It’s Sunday night and I’m dancing around Jeff in a circle. Yes, I’m that excited. In honor of this weekly obsession in the Padovani household, let’s explore what Game of Thrones can teach you about your wedding business. 1) Daenerys Targaryen: Stand out from the competition and inspire couples with a mission and brand.