The #1 marketing resource for the wedding industry
Guest post by Adam Nyholt I had a problem. I wanted to find a low pressure way to “close the deal” without sounding like a greasy salesman. I knew that if a potential client walked out that door without signing a contract, the likelihood they would book decreased dramatically. This had nothing to do with […]
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Question: Are wedding collectives worth it? “I have a question of the week for you – regarding ‘wedding collectives.’ [Wedding collectives are exclusive groups of wedding professionals who form a group to attract couples and usually offer some kind of discount for hiring members.] My questions: Are these useful to join? Is it common for […]
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Q – How do I keep people from taking advantage of my free advice and then booking their travel through an online website? “One of my biggest frustrations as a travel agent is getting on the phone with a bride or groom and giving them great tips for their honeymoon, and then they don’t book […]
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So you’ve just started your wedding business and now you need a website. The problem is you don’t have the budget to hire a designer and you need something that looks nice and is fast and easy to use. Where can you turn? Here are 5 build-it-yourself options for professional-looking websites: 1) Strikingly Strikingly offers […]
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When Molly Guy got engaged in 2010 she was “super bummed” with the Manhattan wedding industry. Everything was frills and lace, formal, ultra-traditional and utterly not her. Her own disappointing search for cool and edgy bridal fashions inspired Stone Fox Bride, a Manhattan bridal boutique curating handmade, local designs. It literally “flips the bird” at […]
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Guest post by Katie Smyth. So you’ve got happy brides and satisfied grooms and you want to tell the world. You want your potential clients to know just how much your previous clients loved you. You’re looking to add ‘social proof’ of your wedding planning expertise to your website. What you need are client testimonials. […]
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Guest post by Anna-Nicole Del Re Long after the cake is eaten and the wedding dress is stored away, the wedding photographs remain. For this reason, your role as a wedding photographer is one of the most important roles at the wedding. As any good wedding photographer knows, your job begins long before the actual […]
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Game of Thrones! Game of Thrones!” It’s Sunday night and I’m dancing around Jeff in a circle. Yes, I’m that excited. In honor of this weekly obsession in the Padovani household, let’s explore what Game of Thrones can teach you about your wedding business. 1) Daenerys Targaryen: Stand out from the competition and inspire couples […]
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Everyone wants more leads. Whether you are new to the wedding industry or a seasoned pro, knowing where to find qualified leads and keeping that stream flowing is an important part of keeping your business afloat. But what should you do when your existing lead sources dry up or you are starting out and have […]
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If you are like most wedding pros, you probably have a few different packages or levels of service you offer to your clients, even if they are customized at the end. So what should you do when you’ve put together a killer package that you’d love to sell, yet the higher price tag is driving […]
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