How to Find Brides Who Value Your Work

Featured image for u201cHow to Find Brides Who Value Your Worku201d
“[My biggest challenge] is connecting with the right brides. Hands down. My wife is a mind-blowing florist and incredibly sweet and that’s what has won most of our current brides. (We just entered the wedding industry a year ago.) But dealing with the business side, what have you seen to work efficiently in finding brides who understand the investment going

How to Increase Revenue Using a Simple Pricing Tip

Featured image for u201cHow to Increase Revenue Using a Simple Pricing Tipu201d
Pricing for wedding services can sometimes be tricky, especially if you provide personalized quotes. Here is a quick pricing tip that you can implement today to increase your bottom line: omit the zeros. According to this article from Skillcrush, the zeros are the first thing your client’s eyes go to when looking at your prices.  While it is tempting to

Free Marketing: How to Get Real Leads With #Hashtags

Featured image for u201cFree Marketing: How to Get Real Leads With #Hashtagsu201d
Social media is Da Bomb for your business. Or at least that’s what everyone says. Yet if you talk to most wedding business owners, they spend hours on social media with little or no results. I’ve recruited some of the social media savviest wedding pros to prove that it IS possible to get free marketing for your business with social

Is It Worth Paying to List Your Business on the Knot or WeddingWire?

Featured image for u201cIs It Worth Paying to List Your Business on the Knot or WeddingWire?u201d
You’ll find wedding pros arguing both sides on this one.  Some say it’s a waste of money, while others swear it books their calendars solid. It’s not how big your advertising budget is; it’s what it does for your bottom line. Consider these factors before investing your advertising dollars in paid advertising on these sites: 1. Is your target market

How to Take Advantage of Unusual Wedding Trends

Featured image for u201cHow to Take Advantage of Unusual Wedding Trendsu201d
Guest post by Jennifer Smith. Every client wants to put their own unique spin on their special day. Whether it is the choice of venue, a funny theme or a strikingly honest invite, more and more couples now have the confidence to show off what makes them unique. As a wedding pro, how can you take advantage of this trend

Do You Use the Bridal Lead List From the Shows and How Does That Work For You?

Featured image for u201cDo You Use the Bridal Lead List From the Shows and How Does That Work For You?u201d
Here’s the truth based on polling on LinkedIn and our informal surveys: Most wedding pros do NOT follow up with the leads on the bridal show lead list, and those who do don’t have much success. However, that doesn’t mean that this list isn’t valuable! Here are some ways to follow up to turn that lead list into bookings… 1) 

How to Get Started on Social Media

Featured image for u201cHow to Get Started on Social Mediau201d
Whether you’ve been purposely avoiding social media or just haven’t had time to do it, you need to start connecting today.  Having an active social media presence on Facebook, Twitter, Instagram , Google+ or Pinterest can help to grow your wedding business- brides and grooms expect to find you on at least one social media platform.  Being active and engaging

What You Need to Know About Bridal Advertising

Featured image for u201cWhat You Need to Know About Bridal Advertisingu201d
Whether you are new to the wedding industry and need to get your name out there or a seasoned pro who wants to stay in the spotlight, using paid advertising does have benefits – if you do it correctly. Many wedding pros waste money on unnecessary ads that don’t bring in qualified leads. Check out these articles to learn the

What’s the Secret to Bridal Show Follow Up That Gets Results?

Featured image for u201cWhat’s the Secret to Bridal Show Follow Up That Gets Results?u201d
The recipe for follow up that books bridal show leads is simple, but seldom followed. Here are the steps to follow to get results. 1) Cherry pick that lead list and contact the very best leads first. Not all leads on the bridal show attendee list are created equal. Conserve your energy and focus your efforts on the most likely

How to Use Facebook to Grow Your Wedding Business

Featured image for u201cHow to Use Facebook to Grow Your Wedding Businessu201d
Facebook. Like it or not, that is where a lot of brides and grooms hang out, and if you want to reach them you need to be there too. But what is the best way to use Facebook to get leads without wasting a ton of time and money? Here are 6 articles that can help: How to Create a