The #1 marketing resource for the wedding industry
Social media is Da Bomb for your business. Or at least that’s what everyone says. Yet if you talk to most wedding business owners, they spend hours on social media with little or no results. I’ve recruited some of the social media savviest wedding pros to prove that it IS possible to get free marketing […]
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You’ll find wedding pros arguing both sides on this one. Some say it’s a waste of money, while others swear it books their calendars solid. It’s not how big your advertising budget is; it’s what it does for your bottom line. Consider these factors before investing your advertising dollars in paid advertising on these sites: […]
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Guest post by Jennifer Smith. Every client wants to put their own unique spin on their special day. Whether it is the choice of venue, a funny theme or a strikingly honest invite, more and more couples now have the confidence to show off what makes them unique. As a wedding pro, how can you […]
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Here’s the truth based on polling on LinkedIn and our informal surveys: Most wedding pros do NOT follow up with the leads on the bridal show lead list, and those who do don’t have much success. However, that doesn’t mean that this list isn’t valuable! Here are some ways to follow up to turn that […]
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Whether you’ve been purposely avoiding social media or just haven’t had time to do it, you need to start connecting today. Having an active social media presence on Facebook, Twitter, Instagram , Google+ or Pinterest can help to grow your wedding business- brides and grooms expect to find you on at least one social media […]
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Whether you are new to the wedding industry and need to get your name out there or a seasoned pro who wants to stay in the spotlight, using paid advertising does have benefits – if you do it correctly. Many wedding pros waste money on unnecessary ads that don’t bring in qualified leads. Check out […]
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The recipe for follow up that books bridal show leads is simple, but seldom followed. Here are the steps to follow to get results. 1) Cherry pick that lead list and contact the very best leads first. Not all leads on the bridal show attendee list are created equal. Conserve your energy and focus your […]
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Facebook. Like it or not, that is where a lot of brides and grooms hang out, and if you want to reach them you need to be there too. But what is the best way to use Facebook to get leads without wasting a ton of time and money? Here are 6 articles that can […]
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Guest post by Katie Smyth. When you see it you know it: The PRO. The Pro is consistent, precise and ‘together’. Not to the point of perfection (we’re all human after all), but you can see they get the job done. Steven Pressfield, creator extraordinaire, tells us, “There are two paths: Amateur and Pro”. And […]
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Question: Do you think my business is too specialized? “I have a couple of questions. (1) Do you think you can be too specialized? (2) Or what if the industry doesn’t understand (hence doesn’t value) what your specialty is? I am a wedding designer, not a planner. Everyone gets that very confused. Would love to […]
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