Landing new clients is like dating – there are some brides and grooms you click with and others you don’t. While turning down work can seem like the kiss of death for your wedding business, there are times when saying “I’m just not that into you” can actually be a good thing.  When you come across couples who trigger the

Eight years ago, our wedding business website was stolen. We stumbled on it by accident.  It had the same retro images and fonts and much of the same text, but it was someone else’s domain. It happened again two years ago.  Jeff was clicking around online and landed on a duplicate Book More Brides website in another country!  They’d stolen

Guest post by Katie Smyth. Humans are wired to seek pleasure and to avoid pain – it’s a primal and integral part of our makeup. Neuromarketing studies consumers’ reactions to marketing stimuli – in this post we’ll look at how using just one principle can book you more brides! Neuromarketing helps us understand the ‘why’ behind consumer behaviour and gives

“People don’t buy what you do- they buy why you do it.” – Simon Sinek. Most wedding businesses focus their marketing only on what they offer and how they do things by listing client benefits and years of experience.  But what is it that really makes you get out of bed in the morning to work?  What drives you to

One of the top questions we get from wedding pros is “why hasn’t the bride responded to my email?” Especially if they were the ones who asked for information – why are they not responding? There are two possible reasons you may not have considered: they didn’t get your email, or they didn’t even open it. Think about all the

You know you need to keep your wedding business social media content fresh, but sometimes coming up with new ideas is difficult. Besides sharing your current projects and real weddings, what else should you post to attract brides ? Here are some ideas for wedding-related social media updates: 1. Love Quotes While quotes can sometimes be overused, love or marriage

You’ve heard it time and time again – your business needs to have a blog. Having a blog allows you to show your expertise, attract new brides and grooms and increase your business, yet some wedding pros just haven’t embraced it. Don’t know what to write about or how to find time to blog in your already busy schedule? Here

“I am really loving the trainings in your videos. I am not a wedding vendor per say, I sell the jewelry they will be wearing. In learning more about how brides work and think it is really helping me understand how to reach out to people. Do you know how I can reach local businesses and work with them? Thank

When couples refuse to answer the phone or return your emails…(even when they reach out to you first!)…how are you supposed to BOOK them? The answer isn’t to keep doing the same thing you’ve been doing. The nature of communication is changing, and if you want to get a response from today’s brides and grooms, you’re going to have to

Did you know getting your wedding business mentioned in the press can be a simple as reading and responding to an email?  Well it can be if you use HARO, which stands for ‘Help a Reporter Out’.  It is a free daily email service that connects reporters, blogs and publications to people that can provide information for stories (that’s you!)