Where Have All the Brides Gone?

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If we want to book more weddings, we have to know where the brides are so that we can meet them there.  That’s pretty straight-forward. 84% of brides plan their weddings using the internet.  Okay, that tells us that brides are planning online. BUT WHERE? Leave it to Christine Boulton of Think Like a Bride […]

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What Do Brides Really Want From Us?

Sometimes trying to figure out what brides want is like learning to speak a foreign language.  Don’t they even know what they want? At this point I can predict pretty much exactly what couples will say when we ask them what they want from their entertainment.  “I’m not sure exactly.  I just want everyone to […]

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How To Sell MORE To Brides

If you want to sell more products and services to your clients, you’ve got to learn how to trigger your client’s buying response. The thing most of us don’t realize is that buying is always EMOTIONAL. Think about the last time you made a big purchase.  A car, a house, a wedding ring.  What drove […]

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