Warning: Don’t Ask Your Couples For Reviews Until You Read This!

Featured image for u201cWarning: Don’t Ask Your Couples For Reviews Until You Read This!u201d
Getting reviews from brides and grooms online is GREAT for business. We’ve been urging wedding professionals to get their raving fans to post reviews online so that your wedding business is everywhere, and to make it as easy as possible by sending couples direct links to your review profile. The easier you make it, the more reviews you get, right?

Why Your Wedding Business Might Not Need To Be On All Social Platforms

Featured image for u201cWhy Your Wedding Business Might Not Need To Be On All Social Platformsu201d
                      Finding the right fit for your business in Social media can be a bit confusing. A lot of people are pushing for businesses to be involved on all the social platforms, but is that really right for your wedding business? One of the most crucial parts of social media

How To Create A Wildly Successful Giveaway

Featured image for u201cHow To Create A Wildly Successful Giveawayu201d
  Ah, the world of the wedding business giveaway. This marketing tactic is a huge motivator to brides, super helpful to wedding businesses, and actually not that common nationwide. The benefits are huge however. If you find yourself able to budget for a really good giveaway and have a real need for growing your bridal lead list this is one

The Importance Of Using Multiple Marketing Tactics

Featured image for u201cThe Importance Of Using Multiple Marketing Tacticsu201d
  If you are just starting your wedding business it’s likely that you are focusing on one particular marketing tactic. If you want to get good results from your marketing however you are going to need to pull in multiple marketing efforts and multi-task while focusing on several at a time.Why can’t you get away with just one marketing tactic?

Brides Uncensored: What They REALLY Think About You

Featured image for u201cBrides Uncensored: What They REALLY Think About Youu201d
Jeff’s Side of the Story… Being in the wedding business,  we tend to be absent from quite a bit of the weekend social life our friends and family tend to enjoy.  You can imagine how excited we were to be invited to an adult Saturday night party that we could actually say yes to! I couldn’t wait to hang with

The Importance Of Both Marketing And Sales

Featured image for u201cThe Importance Of Both Marketing And Salesu201d
If you are here you are probably looking for ways to boost sales in your wedding business. But as Jamillah Warner points out in her article, sales and marketing are not the same thing, not by a long shot. Marketing is what you use to get the attention of brides, sales is how you convert those brides into paying customers.

How To Get Your Wedding Business To Show Up In Local Google Searches

Featured image for u201cHow To Get Your Wedding Business To Show Up In Local Google Searchesu201d
  One of the ways the people find businesses now is to look them up online. If your wedding business isn’t listed on Google Places brides who are trying to find local wedding businesses online aren’t going to be able to find you. According to Brian Farrell in his article there are a few more things you can do to

The Mobile Monster: Are Brides Finding You?

Featured image for u201cThe Mobile Monster: Are Brides Finding You?u201d
2012 is almost here and I’m going down my to do list of things I fully intended on completing this year. Who doesn’t love the satisfying feel of crossing off those seemingly monster chores that we regularly face as business owners? We’re down to the wire but I’ve got my fingers crossed that one of my nemeses will finally be

7 Rules For Defending Yourself Against Negotiators

Featured image for u201c7 Rules For Defending Yourself Against Negotiatorsu201d
I came across a rather interesting article called, “How to Negotiate With Your Wedding Vendors.”   Of course, this immediately caught my eye. It’s always a good thing to know what the media is telling brides about negotiating.  This advice wasn’t too hard core (I actually saw one article recommend LYING to vendors to get the best deal… “Why not? They

Marketing Outside The Box

Featured image for u201cMarketing Outside The Boxu201d
  You can always do the same marketing as every other wedding business, or you can find a way to think outside the box and wow brides. Who said that brides want to see the same type of displays and ads for every business? Think about the bridal guides. Every wedding dress designer has photos of brides in variations of