6 Online Marketing Tools to Help Even a Novice Succeed

Featured image for u201c6 Online Marketing Tools to Help Even a Novice Succeedu201d
By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship.  For wedding planners and other professionals that can mean walking a

5 Tips for Creating Viral Content

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By Kelly Rice Viral content has become today’s marketing Holy Grail.  Everyone wants content that creates a buzz, captures the imagination and – most importantly – gets people talking. After all, viral content is the best form of free marketing since your readers do the work for you. But how can your content compete in a field where so many

Are You Guilty of This Website “Crime” Driving Couples Away?

Featured image for u201cAre You Guilty of This Website “Crime” Driving Couples Away?u201d
You might not know it, but your website could be making you criminal to brides and grooms.  It’s not a legal crime, but it’s a crying shame because it means you’re losing business and you don’t even know it. The crime: Autoplaying music on your website. Don’t do it!  Please, please, please. Here’s why: 89% of brides admit that they

The #1 Reason Why They Don’t Respond and How to Fix It

Featured image for u201cThe #1 Reason Why They Don’t Respond and How to Fix Itu201d
Anyone else sick of brides and grooms who inquire about hiring you for the wedding and then DON’T RESPOND when you get back to them? If this happens to you, it’s likely that you’re making a critical mistake.  It’s one of the 10 Fatal Follow Up Mistakes of Wedding Businesses we share in this video series. This mistake means wasted

How to Increase Your Bridal Show Bookings by 25%

Featured image for u201cHow to Increase Your Bridal Show Bookings by 25%u201d
How do you maximize your leads from a bridal show? Trying to book the wedding at the show is a mistake. Attempting to book on the spot means you miss the opportunity to connect with the other couples walking by. There simply isn’t enough time to spend with each individual couple when you want to maximize your leads. The best

Should I Switch My e-Commerce Website to WordPress?

Featured image for u201cShould I Switch My e-Commerce Website to WordPress?u201d
Should I Switch My e-Commerce Website to WordPress? “I heard you mention that it was best to have your website on wordpress.org.  Do I need to make a switch over? What’s the benefit of doing this?  I read online that you can pay $12 for a custom WordPress.com domain? Does this then mean that the .org issue is resolved?” Answer:

The Meaning of Life and Why You Suck at Sales

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When I was in my early twenties, I went through a philosophy kick where I read everything I could get my hands about the meaning of life.  A lot it waxed poetic but didn’t make a lot of sense to me.  Until I finally found something I could sink my teeth into. “The meaning of life is the meaning you

Why You Should Stop Buying Lead Lists

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Guest post by Heidi Thompson Stephanie and Jeff have said it themselves – buying email lists for your wedding business is a craptastic idea. Buying an email list full of dead emails belonging to people who are probably not interested in you so that you can spam them is not good marketing. This is the sort of thing that gives marketing,

How YouTube Videos Can Book You More Weddings

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Hello bridal industry entrepreneurs! My name is Steve Stretton and I’m a writer from Socialwatch.co. Photo credit: theglobalpanorama via photopin cc Over the past four years this is the exact template I’ve used to rank “How To” videos at the top of Google and YouTube search engines. With YouTube getting over 4 billion hits per day; if you are into

4 Simple Ways To Increase Your Bottom Line

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Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to clients, even though some were