Getting Found Online: The Secret Behind It

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  I could tell you a lot about SEO, the basics, the in-depth information. The truth about getting found online however isn’t summed up by SEO. You have to know the thought behind it to really get that great online boost that gets your business found by brides. So what is the secret? It’s a mindset. Instead of marketing your

How To Effectively Sell Your Product or Service

Featured image for u201cHow To Effectively Sell Your Product or Serviceu201d
Whether your wedding business is about selling a product or service the sales techniques remain the same. Selling isn’t about doing what everyone is doing, it’s about standing out and making it easy for brides to find and use you. For instance, if you are selling seed packet wedding favors your first thought needs to be ensuring that the design

10 Bride Attracting Titles For Any Wedding Business

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    Blogging is one of the most effective activities you can do when it comes to attracting leads for your wedding business. We’re preaching the benefits of blogging all the time, but here’s a quick rundown of what’s in it for you when it comes to blogging: Attract targeted local bride and groom traffic. Increase your website ranking and

Tips to Deciding On Whether To Get a Business Logo

Featured image for u201cTips to Deciding On Whether To Get a Business Logou201d
Getting a logo makes sense for every business at some point. There are some really great tips to creating a logo that will work for a small business and fit into your budget in Geoffrey James’s article. One great tip is to make sure to always include your business name in your logo. An emblem by itself means nothing unless

Why Steve Jobs Was Wrong

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Today I find myself cursing Steve Jobs again. Don’t get me wrong…Steve Jobs was a brilliant man. I have tremendous admiration for his accomplishments, his creativity, his brazen independence. The world would be a less wonderful place without him. Except. He made a statement that holds entrepreneurs back. Wedding vendors swarm over it like rats aboard a sinking ship. “You

The Profit Paradox: How to Make More Money by Marketing to Fewer Clients

Featured image for u201cThe Profit Paradox: How to Make More Money by Marketing to Fewer Clientsu201d
  Question: Should I change to a broader business name so people don’t think I just do weddings? I just closed my store front, but will be continuing online.I sell flowers and gifts for all occasion, I’m debating whether to change myname for the business. From Flowers and Gifts by Sarnia Weddings to Pat’sFlowers and Gift Gallery. I think one

How To Boost Your Social Media Marketing Results

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Using social media for marketing your wedding business is becoming the expected norm. With only 10% of small businesses refusing to use social media for marketing this year (down from 24% last year) it is obvious that not only are brides expecting to find you online, but the results for businesses are growing as well. If you are already using

What’s In A Name?

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  According to Dave Stein on his blog there is a lot in a name, especially when it comes to Google and selling to the current market. Classic names and titles used in selling are changing. The wedding industry as a whole is changing, after all, who would have ever thought that Priscilla of Boston would end up having to

How A Wedding Business Can Use Twitter And Build A Following

Featured image for u201cHow A Wedding Business Can Use Twitter And Build A Followingu201d
People often get frustrated with understanding how Twitter works, and how to get it to work for a business. When it comes to your wedding business the goal is to get as many targeted Twitter followers as possible. Your target is the bridal market, and specifically brides who are ready to book. So how do you find these brides? The

Why Your Wedding Business Has To Give A Bride What She Needs

Featured image for u201cWhy Your Wedding Business Has To Give A Bride What She Needsu201d
  The best marketing tactics don’t come from the perspective of “let’s sell brides something” but rather from the business asking themselves “what do brides really need.” Whether the bride knows that she has a problem that needs solved doesn’t matter, as long as she truly does need your solution. Let’s think about it for a minute. Before cameras were