Question: Is it stalking if you contact a bride via facebook? Is it stalking? Well, that’s going to depend on who you ask. First, how would you feel if a business contacted you on Facebook and asked you to buy from them? Most people would be a little irritated, to say the least. My Jeff […]
Question: Couples take my free advice and then book someone else. What am I doing wrong? Hi There You Two Superstars, You really are amazingly smart marketers. I have a question that has been bothering me for such a long time and I have not been able to find a solution. I have run into […]
You can send all the emails you want, but if they never get delivered you might as well line the bird cage with ‘em. Only 84% of email gets delivered, according to Return Path’s Email Intelligence Report. And commercial email…the kind sent by a business like your to a potential customer like the bride or […]
Have you seen the ads selling massive Facebook “likes” for cheap, promising instant social proof, and allowing you to grow your Facebook business page over night? It’s true. You CAN buy likes, and it can grow your fans overnight. Tempting offer, right? Not so fast there, Champ. Like most things in life, if it seems […]
One of trickiest parts of getting more leads for your wedding business is that many marketing strategies cost money. When you’re just starting out…or when you don’t have many leads to begin with…you don’t have the money to invest. It’s Mother Marketing’s cruelest catch 22. But there IS a solution: bang for the buck, Bootstrapper […]
Question: How can I get more leads for my destination wedding business? Hi there, I am Stefania, a young Italian woman living in Rome. An American friend of mine has explained that it is becoming more and more popular for American couples to host destination weddings, including European destinations, such as Italy. So, my idea […]
What kind of wedding marketing REALLY works to get quality leads? You’ve got bridal shows, lead lists, networking, magazine ads, Facebook, Pinterest, Twitter, Instagram, wedding directories, reviews, charity and community outreach, newspapers, Google AdWords, Facebook ads, flyers, email marketing, blogging… I’m certainly missing something and I’m already exhausted! Here’s the truth: ALL these types of […]
Where do brides go to find their wedding vendors? The truth about what really works to attract high quality leads and turn them into booked weddings is somewhat surprising. In order to really laser target the couples you want to attract, you need to understand how they plan their weddings, where they search for products […]
“How do I get more leads for my wedding business?” In our recent survey of wedding professionals, this was far and away the biggest question. And when it comes to marketing, vendors want to know how to get those leads without spending a lot of money. I have a few questions for you… Are you […]
When you’re a small wedding business, you can’t afford to waste a penny on expensive bridal advertising and marketing that doesn’t work. We started with no connections in the wedding industry, no experience, no leads…and not much more than pocket lint to spend on promotion. Still, we managed to build our wedding business up to […]