Question: How do I get as many reviews as possible when I don’t have many clients? “Hi Stephanie and Jeff, I have a question.  I am just starting my wedding music business and today received my first testimonial from a happy client.  She asked me if I wanted her to write an online review. My question is, what are the

Social media should be an integral part of your overall marketing plan.  If you don’t get going on this, your competition will leave you in the dust. You’re already missing out on all those new leads you could be getting and all those power alliances you could be making. Wedding pro’s inside voice: “But I’m strung out and exhausted just

Question: Is it stalking if you contact a bride via facebook? Is it stalking? Well, that’s going to depend on who you ask. First, how would you feel if a business contacted you on Facebook and asked you to buy from them? Most people would be a little irritated, to say the least.  My Jeff goes into a rage whenever

Question: Couples take my free advice and then book someone else. What am I doing wrong? Hi There You Two Superstars, You really are amazingly smart marketers. I have a question that has been bothering me for such a long time and I have not been able to find a solution. I have run into this again just recently, and

You can send all the emails you want, but if they never get delivered you might as well line the bird cage with ‘em. Only 84% of email gets delivered, according to Return Path’s Email Intelligence Report. And commercial email…the kind sent by a business like your to a potential customer like the bride or groom…is even more likely to

Have you seen the ads selling massive Facebook “likes” for cheap, promising instant social proof, and allowing you to grow your Facebook business page over night? It’s true. You CAN buy likes, and it can grow your fans overnight. Tempting offer, right? Not so fast there, Champ. Like most things in life, if it seems too good to be real

One of trickiest parts of getting more leads for your wedding business is that many marketing strategies cost money.  When you’re just starting out…or when you don’t have many leads to begin with…you don’t have the money to invest. It’s Mother Marketing’s cruelest catch 22. But there IS a solution: bang for the buck, Bootstrapper Marketing Strategies that really work

Question: How can I get more leads for my destination wedding business? Hi there, I am Stefania, a young Italian woman living in Rome. An American friend of mine has explained that it is becoming more and more popular for American couples to host destination weddings, including European destinations, such as Italy. So, my idea would be to assist US

What kind of wedding marketing REALLY works to get quality leads? You’ve got bridal shows, lead lists, networking, magazine ads, Facebook, Pinterest, Twitter, Instagram, wedding directories, reviews, charity and community outreach, newspapers, Google AdWords, Facebook ads, flyers, email marketing, blogging… I’m certainly missing something and I’m already exhausted! Here’s the truth: ALL these types of marketing work.  Sometimes.  For some

Where do brides go to find their wedding vendors? The truth about what really works to attract high quality leads and turn them into booked weddings is somewhat surprising. In order to really laser target the couples you want to attract, you need to understand how they plan their weddings, where they search for products and services and how they