The #1 marketing resource for the wedding industry
Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don’t participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire […]
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I never planned on being a sales professional. Sales people are so maligned in our society that the “sleazy salesman” is an ugly stereotype. When I worked in sales for a health club, we weren’t even allowed to call ourselves sales staff to avoid the sleazy sales stereotype. My position was “membership coordinator.” Yeah, my […]
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By Kathy DalPra Most wedding professionals would agree that these days, their website is the most important marketing tool they have in their arsenal. That being said though, far too many pro’s don’t have websites that effectively communicate how great they are or can produce solid leads. Want to make sure that your website isn’t […]
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SEO (search engine optimization) is essential for getting brides and grooms to find you. In fact, that’s exactly what it means. SEO: the process of improving your website’s ranking in the search engines so that more visitors can find you…without having to pay for it. True SEO expertise is complicated and far beyond my own […]
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Question: How do I get brides to buy my gowns? “So I’ve been a wedding DJ for 6 years. I charge well over the average DJ price + consider myself to be fairly savvy about marketing to brides. I recently opened a bridal shop (in addition to DJing)….And I’m finding that NONE of my DJ […]
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By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship. For wedding planners and other professionals […]
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By Kelly Rice Viral content has become today’s marketing Holy Grail. Everyone wants content that creates a buzz, captures the imagination and – most importantly – gets people talking. After all, viral content is the best form of free marketing since your readers do the work for you. But how can your content compete in […]
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You might not know it, but your website could be making you criminal to brides and grooms. It’s not a legal crime, but it’s a crying shame because it means you’re losing business and you don’t even know it. The crime: Autoplaying music on your website. Don’t do it! Please, please, please. Here’s why: 89% […]
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Anyone else sick of brides and grooms who inquire about hiring you for the wedding and then DON’T RESPOND when you get back to them? If this happens to you, it’s likely that you’re making a critical mistake. It’s one of the 10 Fatal Follow Up Mistakes of Wedding Businesses we share in this video […]
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How do you maximize your leads from a bridal show? Trying to book the wedding at the show is a mistake. Attempting to book on the spot means you miss the opportunity to connect with the other couples walking by. There simply isn’t enough time to spend with each individual couple when you want to […]
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