– Guest post by Jim Parsons When couples get married, they want something fabulous! Unfortunately, fabulous often costs money. In some cases, a lot of money. This is a common question/statement among the brides our company speaks to on a daily basis. As a business owner, I face a constant challenge of understanding these concerns, but selling a service that is more expensive than

Many wedding businesses think that branding their business just means saying “we’re a wedding business”. There is a whole lot more to it, however. The first thing you need to think about when considering branding your wedding business is the question “Is the brand’s identity immediately recognizable and memorable?” Think about other brands out there. For instance, a well-known brand

What is your wedding business niche? Do you have one, or do you do several different things and combine it all on one website? If you don’t have a very focused website the reality is that brides may never find you, and even if they do, they might not ever figure out what you are about. There is something called

Relating to a bride is crucial. You have to talk her talk, and use a brides lingo if you want to communicate well with her. But how early should that relation in communication start? As Shane McMurray point out in The Wedding Report, you need to start talking her language before you ever meet her. As marketers have found out in the

We have all heard the term “information overload” but what does that mean in the information age to a wedding business? It means you, like everyone else, have to sort through an amazing amount of information to figure out how to reach the bridal market. As John Jantsch points out on his blog Duct Tape Marketing, information on marketing is

Knowing when to contact a bride via email and phone and when to meet in person isn’t always the easiest thing to figure out. The first contact can obviously be via phone and email, but what about after the first meeting and they’ve signed the contract? Think about it this way. Are you having trouble working something out, or figuring

    Have you seen the viral video Caine’s Arcade? If you haven’t, It’s definitely worth 10 minutes of your time. I was quite moved by this video; I’m a sucker for small children and furry creatures. Watch the video here:            So, what about this video made me want to share it here on Book

  There are a lot of things you can do to build a successful wedding business. However all the business advice in the world won’t help you make it in business if you aren’t able to tap into yourself and connect with brides on a personal level. A wedding is one of the most personal events a person will ever

  Question: Should I change to a broader business name so people don’t think I just do weddings? I just closed my store front, but will be continuing online.I sell flowers and gifts for all occasion, I’m debating whether to change myname for the business. From Flowers and Gifts by Sarnia Weddings to Pat’sFlowers and Gift Gallery. I think one

People often get frustrated with understanding how Twitter works, and how to get it to work for a business. When it comes to your wedding business the goal is to get as many targeted Twitter followers as possible. Your target is the bridal market, and specifically brides who are ready to book. So how do you find these brides? The