We know that brides are on Pinterest.  Statistics tell us that approximately 80% of Pinterest users are women.  Here is how Pinterest defines its primary uses: “People use boards to plan their weddings, decorate their homes, and share their favorite recipes.” There’s no doubt that many of the brides you want to reach are on Pinterest, and as a wedding

I’ve come to realize that there are two types of marketers. Those who come up with an idea and throw money at it hoping it will work, and those who do their research before starting a marketing campaign and see good results. If you are having trouble seeing any results from your efforts in bridal marketing it is probably because

What do YOU think about the state of the wedding industry today? We recently asked this question in an email and were amazed at the differences of opinion and perspective. (A special shout out to Penny, Heather, Lou, Marie, Richard, Gary, Shirley, Dana and Diana for your thoughtful replies.  Thanks!) WATCH THIS VIDEO to learn what they had to say

  Do you stay up at night wondering how your competition does it? Are you spending all of your time trying to figure out exactly where you can get better, high-end bride leads? Or any leads at all? When you start a business, you do your research, you talk to those you hope to emulate, and then you walk into

  When you started your wedding business, you probably had dreams of an inbox crammed with emails from brides desperate to book you, a telephone ringing off the hook, and a mailbox so full of CHECKS that the postal delivery person had to personally hand you all of your mail…but somewhere between dreams and reality, something went wrong. The phone

Jeff’s Side of the Story… Being in the wedding business,  we tend to be absent from quite a bit of the weekend social life our friends and family tend to enjoy.  You can imagine how excited we were to be invited to an adult Saturday night party that we could actually say yes to! I couldn’t wait to hang with

  This week Jeff and I went shopping for a mattress. It’s not the sexiest purchase in the world, but we’re both tired of sleeping on what we fondly call, “the potato chip” and waking up with stiff necks, so we can put if off no longer. There we are in this boutique mattress store where the very cheapest mattress

  I just finished reading The Education of Millionaires: It’s Not What You Think and It’s Not Too Late by Michael Ellsberg. It shook up my thinking about what it takes to succeed, and there is one point that’s particularly relevant for wedding vendors. The Lie We Buy We believe that if we study really hard at what we do,

  I recently read an article on Search Engine People called, “5 Rules in 5 Minutes to Get Permanently Better Performing Content” that inspired me to come up with some “rules” just for wedding professionals. Here goes… 1) Write for your ideal client. If your market is weddings, you need to write blog posts and social media content for the

  You know your wedding business is good so you use that confidence to tell everyone about yourself. Unfortunately that doesn’t always bring in the results you want to see. Why, if you are marketing like crazy aren’t the brides flocking to your doors? It’s a little thing called influence. Just because you know your business is great doesn’t mean