Author Rebekah Henson I’m a former bride-to-be (now a newlywed!). I also write email marketing advice for small businesses. In fact, I work for an email service provider. Ever since I started planning my wedding, my inbox has been flooded with emails from local vendors who I never requested information from. And that quickly gets annoying. This is the story

Email marketing. Oh the joys of writing an email, sending it off and never hearing back. Email marketing is one of the most crucial parts of marketing now days, and one that needs the most tweaking to reach your audience. When you’ve got a wedding business things can get even trickier because a bride comes from every possible background and

The Number One Mistake Most Wedding Vendors Make Around Bridal Shows Is Not Following Up. But how should you follow up?  How often?  What kind of follow up actually results in booked weddings? Jeff and I just interviewed Neal Howard of Atlanta’s Best DJ and Neal Howard Productions.  Neal came up with a brilliant bridal show follow up strategy that