“People don’t buy what you do- they buy why you do it.” – Simon Sinek. Most wedding businesses focus their marketing only on what they offer and how they do things by listing client benefits and years of experience.  But what is it that really makes you get out of bed in the morning to work?  What drives you to

When you think of what brides were like 30 or so years ago and then compare them to the brides of today there are some major definable differences. One of the first things that stands out is how they shop for their wedding. It used to be that brides would go window shopping and plan their weddings based on the

Networking events can be tough, whether you go to one outside your industry or are just mixing at a bridal show. Patricia Fletcher points out that you don’t have to be an extrovert to make them work well for you, you just have to be prepared. Think it through. Why are you trying to network in the first place? Do

Knowing when to contact a bride via email and phone and when to meet in person isn’t always the easiest thing to figure out. The first contact can obviously be via phone and email, but what about after the first meeting and they’ve signed the contract? Think about it this way. Are you having trouble working something out, or figuring

  It’s been mentioned before, but while the layout of your website or blog may not make a huge impact on your search engine rankings it definitely makes a difference on whether brides will spend time on your site. Not only do you need great content and pictures which show off your work, but you also need a killer layout.

  I’ve listened to a ton of webinars in the last few years, and I’m guessing that is what you are doing about now as well. The problem is that unless you are listening to the right webinar from the right person or company who understands your business you are going to get a ton of horrible advice. For instance,

The world of Twitter is an interesting one. For those who use it for personal reasons only it tends to be a sleepy haven where they can chat back and forth about anything they want. For a business Twitter is a whole different ball game Twitter is a great place to get more followers and stir up interest in your

Being optimistic is great. It is the emotion that comes from being excited about a dream and is what drives your work and focus. The problem with never being anything other than optimistic is the fact that the focus on things getting better distracts you from forming Plan B’s according to Mariam Noronha’s awesome article. A Plan B is the

Bridal magazines have been around for decades. It used to be that those magazines were one of the only places for brides to get their ideas and therefore the ads placed by businesses in the magazine pages would bring in major revenue. Well according to the research done by Think Like A Bride the era of bridal magazines is just

  Listen to your brides. Don’t just think in the box and do what every other wedding business is doing. Do your brides love shopping online? Then find ways to cater to them like installing a couple of computers in your store for them to browse through. This is the message coming from Think Like A Bride’s article as they