WeddingWire vs. The Knot Advertising

WeddingWire vs. The Knot

Don’t spend your precious advertising dollars until you read this! WeddingWire and The Knot are the two most prominent sites for wedding advertising in the US.  They’re often put head to head with this question, “Which is better?” Both sites offer free listings, reviews, educational events for wedding pros and wedding planning resources for couples. […]

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7 Sneaky Ways to Reach Couples With Facebook Ads

Tempted to try Facebook Ads?  Given up on them because they “didn’t work?”  Even if you’re getting some results (most wedding pros aren’t) you’ve barely scratched the surface of the amazing marketing possibilities of this medium. I’ve adapted Aaron Zakowski’s “naughty” article, 10 Sneaky Ways to Use Facebook Custom Audiences for our own wedding industry. […]

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WeddingWire Advertising Review: Wedding Pro Success Story

Wedding Wire Ad

Does WeddingWire advertising really work to get leads? I interviewed Chris Whitehead, Atlanta wedding and corporate events entertainment specialist at Atlanta DJ Online, to learn the unconventional strategy he’s been using to get high quality leads and book weddings with WeddingWire. The Challenge Chris’ WeddingWire featured listing was competing with dozens of other DJs.  He […]

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The Cure for Expensive Bridal Advertising and Marketing Overwhelm

Bride with bouquet

What kind of wedding marketing REALLY works to get quality leads? You’ve got bridal shows, lead lists, networking, magazine ads, Facebook, Pinterest, Twitter, Instagram, wedding directories, reviews, charity and community outreach, newspapers, Google AdWords, Facebook ads, flyers, email marketing, blogging… I’m certainly missing something and I’m already exhausted! Here’s the truth: ALL these types of […]

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