How to Grow Your Wedding Business With Google (For Free)

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Recently we suggested some simple changes to a client that resulted in Page 1 visibility on Google and more website leads OVERNIGHT. It took her about 10 minutes to do. It was so simple! Even I was surprised at the results. What was it? Google My Business. A Google My Business listing is a great way we know how to

How to Create a Chocolate-Covered Wedding Business

I’m fascinated by a strong marketing message that says, “This is what I’m for. This is what I’m against. Like it or not.” I recently came across this postcard for Lagusta’s Luscious Chocolates located in New Paltz, NY. “Heartbreakingly delicious artisanal chocolates, ethically made.” When we talk about “for” and “against” in the world of chocolate, how much is there

The Secret to Your Hidden Genius

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Yesterday I spoke to a business coach who had NO IDEA what her genius is. When I asked about her business speciality, she said, “I’m a business coach for women who want to start a business.” BORING. Like most people, she was flummoxed about what she does really, really well — not to mention clueless about how to communicate that 

Are You the Payless of the Wedding Business?

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How much would you pay for a $20 pair of shoes? Before you answer that question like a wise ass (Handsome Jeffrey!) check out this story. Payless Shoes, famous for their cheap footware, recently did an experiment. They rented out a former Armani storefront, stocked its shelves with $19.99 heels and $39.99 boots and set up shop as Palessi. Palessi

How to Pre-Launch Your Venue for a Sold Out First Year

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By Lindsay Lucas I’ve been an athlete my whole life. A tomboy through and through, you could usually find me sporting an oversized tee, break away adidas pants and my high top reebok sneakers. I looked good; or at least I thought I did. When I later hit adolescence, I quickly discovered how popular big name brands were. My parents worked

Why You Should Embrace Storytelling Marketing

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By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection

Becoming “Known:” Interview With Best-Selling Author Mark Schaefer

Featured image for u201cBecoming “Known:” Interview With Best-Selling Author Mark Schaeferu201d
I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers to. You have probably heard

Why You Need Unicorn Poop All Over Your Business

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Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, it’s funny. At least for

4 Wedding Marketing Lessons From Insook & the Purple Cow

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My friend Dahlia had been bugging me for months to visit the farm with her. “Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!” I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up about it. Finally, one day

The Secret to Raving Fans, Viral Promotion and Clean Armpits

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I normally hate commercials, but not this one. I was hooked in under 3 seconds. Watch it here: Dove Isn’t Selling You Soap When I watch this video, I have a strong emotional reaction. I feel indignant. Bold. Empowered. Inspired. “You don’t get to tell me how I live my life,” she says, and I’m saying it along with her.