I’m fascinated by a strong marketing message that says, “This is what I’m for. This is what I’m against. Like it or not.” I recently came across this postcard for Lagusta’s Luscious Chocolates located in New Paltz, NY. “Heartbreakingly delicious artisanal chocolates, ethically made.” When we talk about “for” and “against” in the world of chocolate, how much is there

By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection

I normally hate commercials, but not this one. I was hooked in under 3 seconds. Watch it here: Dove Isn’t Selling You Soap When I watch this video, I have a strong emotional reaction. I feel indignant. Bold. Empowered. Inspired. “You don’t get to tell me how I live my life,” she says, and I’m saying it along with her.

By Jennifer Reitmeyer So, your wedding business is growing and you’re thinking about expanding to the next level: hiring a team, opening a studio, branching out into a new market. But how do you know when the time is right? I posed this question to Jennifer Reitmeyer, a 20 year wedding industry veteran. As the owner of multiple businesses —