The concept of persuasion in marketing is often either misunderstood or overlooked. The definition of persuasion actually sums up the idea quite well as “A deep conviction or belief.” When used in marketing the idea of persuasion is that you are convincing people to take a certain action which might be to opt in to your newsletter, sign up for

Question: Should I Offer a Commission in Exchange for Referrals? We are looking to partner with a handful of event planners and venues in our area to be their preferred photo booth vendor. Is it customary to offer them a % commission on their referrals that end up renting a booth from us? If so, what is the standard commission

Generating interest in your wedding business often comes down to writing good sales copy. So how do you write good sales copy? It comes down to the words you do and don’t use. One of the most common switches that boosts interest in a product is switching the word “learn” to “discover.” What we can discover from this simple thing