When you are writing you are always selling something, whether it be a product or an idea. As a result understanding and using some basic sales tactics is crucial in getting the information to appeal and connect with your audience. Get to know your reader like they are someone you know personally. Figure out what makes them tick – where

I spoke to a wedding vendor the other day who just wrote his first blog post.  Hurrah! Sure, he was a little late jumping on the blogging band wagon, but he got started.  The trick will be…can he keep it going? The best way to stay excited about blogging is to see results: more website traffic, more  leads and more

Last week I talked about how NOT to waste your time blogging and gave you 4 Bride Booking Blog Posts you can write to make money for your wedding business. Well, all that talk about blogging made me reflect on the biggest mistakes wedding professionals make with their blogs.  And I’ve identified 7 blog categories that are pretty much a