It’s easy to come up with a list of great leaders, isn’t it? Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela. And, just for good measure, let’s add in Angela Merkel to swing the gender balance a bit. What a mixed bag I’ve chosen, right? I’m sure you can think of more! However, the point is,

Like it or not, we’ve found ourselves smack-dab in something customer service gurus like to call “the relationship era.” When it comes to customer service, it’s all about relationship-building. Can you say, without one second of hesitation, that your wedding business is excellent at building relationships with customers or clients? For an example of bad customer service, I’ll (unfortunately) dive

By Amanda Warren Not everyone wants the same thing when it comes to weddings: one person may crave the traditional with all of the trappings, another might be drawn by the newest wedding trends, and some people are just marching to the beat of their own drummer.     Whatever direction a couple chooses for their wedding in terms of

Yesterday’s wedding advertising doesn’t work like it did in the old days. Bridal shows, magazines, directory listings, newspapers — What? You mean those things we use to line the birdcage? — are not typically the best places to find today’s couples.   96% of Millennials use the internet to plan the wedding and 92% of them are looking for PRICE.

By Christine Scalera There aren’t enough hours in the day to finish your To-Do list — in fact, it probably keeps getting longer and longer. As a creative entrepreneur, saving time is probably #1 on your wish list because you’re handling everything by yourself. Check out these time-saving hacks that every creative business owner should know: 1. Write things down.

By David James Would you love to wake up to an influx of sales or leads in your email inbox every day? Who wouldn’t right? There are a ton of service providers in the wedding industry who struggle to pay the bills because they aren’t getting enough sales or leads for their business. You already have access to some great

I’m a writer, so it pains me to say this, but a picture really is worth a thousand words, and no one is in a better position to understand that than wedding professionals. Perhaps no other industry depends on visually stunning tableaus of one kind or another like weddings. So it only makes sense that you tailor your marketing in

Facebook isn’t just for looking through your aunt’s cake pictures and stalking your ex on the sly anymore. With its community and gathering mojo, it’s a prime place to do your wedding marketing, get some leads, and land some customers. Alright, fine. You knew that already. But what you may not know is how to capitalize on the social media