Why You Should Embrace Storytelling Marketing

By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection
3 Wedding Marketing Lessons From a Company Who Pisses People Off

Have you ever played the game, Cards Against Humanity? My step-sons introduced it to us, and it is by far the most irreverent, disgusting and politically incorrect game that’s ever existed. I love it. We played it at Thanksgiving a few years ago and I laughed until my sides hurt. It is, without a doubt, a thoroughly offensive game
4 Wedding Marketing Lessons From Insook & the Purple Cow

My friend Dahlia had been bugging me for months to visit the farm with her. “Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!” I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up about it. Finally, one day
Is Your Wedding Business Stuck In “Old Marketing”?

Take Aways From Social Media Marketing World 2016 Wow! Wow! Where do I start? While researching how to categorize and tag my blog earlier this year, I came across a website called Social Media Examiner…and was blown away! I quickly realized they hold a conference every year right here in my fair city of San Diego…and I knew I had
Featured Wedding Superhero: Leann Moore, Floral Stylist

Leann Moore of Whimsical Floral Design isn’t your typical florist. Yes, she rocks the lush, gorgeous floral creations…but she also rocks out to heavy metal groups like Mudvayne, Hellyeah, Slip Knot and Five Finger Death Punch. Leann brings this bold authenticity to her wedding business, and it’s one of the reasons her clients love her, even if they don’t share
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