The Knot is one of the top visited wedding planning websites in the world.  With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) While you’ll find wedding pros

My friend Sarah cannot keep a secret. Once I told her, in confidence, about an embarrassing dream involving Hugh Jackman in drag and a pack of wolves.  (Don’t ask.)  She immediately told my husband. “I hate secrets,” she blurted out.  “Too much pressure.” It turns out Sarah was right.  Keeping a secret, even a trivial one, creates stress because our

Question: How do I attract more high-end couples? “We are a wedding venue and thanks to the Wedding Blueprint and the techniques in the program we have increased our wedding bookings.  Our goal is to book higher end brides who want all-inclusive packages. Most of our brides to date have been budget brides in the $5-10K range. The majority of

Question:  I tried to get past the price question with a prospective client but it didn’t work – what did I do wrong? I just had a call come in from a mother of the bride: I start to go through the rapport building questions and she says, “What does any of this have to do with giving me a

When a prospective client searches for you online, will they find any ‘digital dirt?’  Online search results can be the first impression of your wedding business. Is your digital footprint hurting or helping you? A digital footprint is a record of everything that you have ever clicked on, posted, commented on, uploaded or saved online. This can reveal a trail