There are those of us who abhor any sort of tackiness, those of us who embrace it, and those who fall somewhere between the different extremes. Among those who embrace tackiness are this couple, although they tried to make it as untacky as possible. I’ll save you a click: The couple is having different elements of their wedding sponsored by different

I was lucky enough to make friends with Alisa Meredith, a visual social media marketing expert, at Social Media Marketing World. She gave a presentation on paid Pinterest ads, otherwise known as “promoted pins.” Her expertise was just oozing from her pores—she was on fire! So I had to pick her brain about Pinterest since it’s my fave social media

By Mika R I had filmed one wedding. I had a brand new website, featuring my one video. I had no contacts in the wedding industry. No SEO. No social media. But I had disproportionately high self-belief, and I had two years of experience using Google Ads for my corporate video business. I had spent a LONG time on the

Please read the first part of this article before continuing. My best wedding blog advertising experience has been with Offbeat Bride. I’ve renewed several times, done two sponsored posts, and a sidebar ad. In my most successful year on Offbeat Bride, I booked 5-6 weddings with one $350 investment in their vendor guide. To put this in perspective, each wedding

There are very few resources available on wedding blog advertising. There is some information available on advertising in bridal magazines or on sites like The Knot  and Wedding Wire. While I can’t offer you a ton of concrete statistics, I can offer you my insight after having advertised for years on a variety of wedding blogs ranging from Offbeat Bride

5 minutes can transform everything in your life. Does this sound like self-help crap? Let me convince you. When I started working with Ishbel, a fabulous yoga and Pilates therapist, my biggest physical challenge was the tension in my low back. I’d learned to live with it, but every night I had to position myself carefully on my side to

Wedding advertising offers an irresistible promise: pay money, get leads. Unfortunately, it’s often not as simple and effective as wedding pros would hope. Without a smart strategy and a compatible advertising source, you might as well flush that money down the crapper. (Pardon my French.) I polled some advertising experts to get their best advice for advertising spend that creates

By Al Harris, Mile Maker Images Should you attend a bridal expo? Are they good or bad? This is a debate that usually starts a fire storm. So if you’re against them, quit reading here. But if you are not, read on. We attend any open house, any expo, any event where there’ll be brides. It’s my policy. And I

Let’s talk about ads, shall we? I know. Boooring. I’ll try to spice this up a little with some real life examples…and a dose of Padovani zaniness. 🙂 What is the purpose of an ad? Ooooh. That was a trick question! Before you can design an effective ad, you need to know it’s purpose. Because that purpose might be any

I recently got a few emails from The Knot asking me if I wanted to participate in beta testing a new quote system. Boo! I chose not to participate. The Knot described the new program as “providing us with details such as the wedding date and venue” so that we could give the lead a number ASAP. Sigh! Like many