key success

Using the right keywords on your webpage is crucial for getting good Google SEO rankings. Think about it. You want to be found, and most people don’t go beyond the first few pages of results trying to find the right business. So how do you choose the right keywords?

Brian Austad has a great article detailing all the steps you need to take in getting the right keywords that will work for you. The first thing you need to do though is to think about your keywords. You need to use specific keywords as a word like “wedding” will be much too general to improve your rankings. Think about what brides in your area would be using to find your business.

Keep your keywords localized while you’re at it as you don’t need brides from the opposite side of the country finding your business instead of local brides.  At the same time you want to realize that using a keyword that is never used by other businesses isn’t a good idea. It usually means that brides won’t use it either. Think about what your business specializes in and go from there.

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