5 Ways to Tailor Your Content to Attract Local Brides

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By Kristie McCauley You probably see a lot of advice about how to SEO-up your website copy and content so that it attracts brides online. The challenge you might (or might not) be facing is how to attract local brides, or at least the brides that are marrying in the area where your wedding business is. Well, here you go…

How to Get Brides to Trust You (And Therefore Hire You!)

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Guest post by Melissa Lande We’ve all been there. Every winter we vendors anxiously watch our computer screen, awaiting any sign that a bride wants to hire you for your wedding services. And when that glorifying lead comes in, most brides ask for your prices and then disappear into the vast darkness. Sound familiar? These five strategies are designed to

4 Tips to Make Your Website Google-Friendly

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Keywords. Social Media. Blogging. Keeping up with everything you need to do to get your wedding business website in the good graces of Google can be exhausting. But it doesn’t have to be. Really, what Google is looking for from you is actually quite simple – be authentic and give your website visitors a great user experience. Here are 4

8 Killer SEO Strategies For Your Wedding Business

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If you want to book more weddings, you need to get FOUND by the couples who are searching for what you do. SEO (search engine optimization) is the art of making sure your website gets found naturally in the search engines, no paid advertising required.  In other words, that’s free website traffic. Unfortunately, getting “free” traffic costs time, money or

Google’s Hummingbird Update: What Does It Mean For Your Wedding Business?

Featured image for u201cGoogle’s Hummingbird Update: What Does It Mean For Your Wedding Business?u201d
Every time Google rolls out a new algorithm update, the SEO world collectively holds its breath and waits to see whose websites get the dreaded Google slap.  We’ve suffered and survived through Panda and Penguin, but this recent Hummingbird update is different. This isn’t just an adjustment to Google’s algorithm; it’s an entirely new search engine.  If we think about

R.I.P. Google Keyword Tool

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By Kathy DalPra After months of preparing us, Google finally retired one of our most beloved products, the free external Keyword Tool. For years, those of us trying to make seo a part of our overall marketing strategy have made this little tool our go-to resource for learning more about what couples are searching for online. Now that it’s gone,

How to Fire Your SEO Guy and Double Your Website Visitors

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Hey, I love experts as much as the next guy.  I pay them to do what they do best so that I can focus on what I do best. But what I don’t love is paying for something that doesn’t get results. You can pay anywhere from $100 to $500 per month or more for SEO work that’s supposed to

Wedding Website SEO That Works: 5 Steps to Getting to Page 1

Featured image for u201cWedding Website SEO That Works: 5 Steps to Getting to Page 1u201d
Question: How can I get backlinks for my website and raise my page rank? I’m looking for ways to promote my wedding band, especially finding ways to get links back to my website to build page rank and increase listings in the serps.  Do you have a book or video that i could purchase which has info in it like