3 Client Communications Lessons From a Dog Trainer

The other day Jeff decided to teach our dogs to drag their doggie beds from my office to the living room on command. This is a regular nightly activity, and Jeff was tired of doing the moving. “Chili, get your bed,” he said, pointing to her dog bed. She wiggled with excitement and looked around […]

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Sales Tips From Personality Trainer Vickie Musni

I first met Vickie Musni by attending one of her personality seminars at the Mobile Beat DJ conference. The following year we roomed together at a Mark Ferrell MCing workshop and have since shared rooms at a few industry conferences together. Vickie has a lot of valuable knowledge to share with the wedding community about […]

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3 Reasons the Bride Says “Yes” to Paying More

I’ll never forget the thoughts I had at the first bridal show I attended: excitement mixed with trepidation with a huge smattering of cynicism. As I was meandering through the different rooms, I came across a limo company that was going on about how they provide a red carpet walk-up to the limo and champagne […]

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5 Ways to Book Wedding Clients Without Meeting Them

By Megan Miranda With YouTube, Pinterest and other social media platforms, potential clients can learn a lot about you before you’ve even said hello. For this reason, brides may send you an email getting straight to the point — what are your prices? Read on to learn how to book this tech-savvy bride without ever […]

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How To Sell to a DIY Couple

By Adrienne Woolsey As if I didn’t spend enough time perusing Pinterest already, since getting engaged, it seems that I frequent my Pinterest app more and more looking for wedding inspiration and budget friendly DIY ideas. Pinterest no longer acts solely as an online inspiration board- it is changing the way we do weddings in […]

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3 Reasons Why a Bride Chooses You As Her Wedding Florist

By Ryan & Rachael O’Neil Imagine this: you’re expecting your first child. You’re incredibly excited but you’re also very nervous. It’s about to be a big life change for you and you want to choose the right pediatrician. You’ve never done this before so you begin talking to friends and googling until you get carpal […]

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How Do I Sell More Dresses In My Bridal Shop?

My Bridal Shop

Question: How do I get brides to buy my gowns? “So I’ve been a wedding DJ for 6 years. I charge well over the average DJ price + consider myself to be fairly savvy about marketing to brides. I recently opened a bridal shop (in addition to DJing)….And I’m finding that NONE of my DJ […]

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How to Book a Client at the First Meeting

Couple kissing

The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with […]

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