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I got my legs professionally waxed this week. (You’re welcome for the visual OUCH.) Something interesting happened: I walked in planning to spend about $150 and ending up with a bill of $219.80. Was I ripped off? Brainwashed into overspending? Confused by the inhalation of perfumes and tonics? Nope. I was HAPPY about it. I […]
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Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, […]
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One of the most common questions we get from wedding professionals year over year is the same loaded question: How do I explain my value? This question can lead to a lot of anxiety and missteps for new wedding pros. Heck, even veterans in the industry struggle with it. If you missed it, go check […]
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In London, some folks are getting ready to open up something of a wedding superstore. You’ll be able to buy dresses and tuxes there, but that’s only the beginning. You can order stationary. Test out the fare of, and book, caterers. Ditto for DJs, who will have sample recordings and videos. Wedding insurance. EVVVVERYTHING. By […]
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This is a sponsored post that contains affiliate links. If your goal is to increase bookings at your venue and drive higher sales and revenue, the easiest way to do that is by optimizing your sales funnel. You can think of your sales funnel as the entire process your customer has to go through from […]
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By: Eathan Janney In the previous post we explored how a change in mindset can seriously affect your business. There is a certain mind that hates selling and there is another mind that believes there is joy present in the sales process. In that last post we introduced the phase “selling is love” for […]
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By Eathan Janney Mindset is everything. Even the most successful entrepreneurs in the world can add significant percentages to their income through subtle mindset shifts. In the next few posts we’re going to highlight mindset shifts that will make you more money using ethical and responsible tactics and strategies that embody your natural desire to […]
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By Mika R. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through Google ads, while […]
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By Suriaa Kanakapally Andrew’s daughter Alessia was born few years ago. At the time of her birthday, the hospital partnered up with a photographer and offered a photo package for the family. Andrew was shocked at the genius this hospital and photographer exhibited in their marketing. Overall, he was pleased with the package, the timing, […]
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By Venus Marigmen When Ralph popped the yes-no question that came with a sparkling rock, one of the many thoughts that immediately came to my mind was this: We are definitely DIY-ing this wedding because there’s no way we can afford to hire wedding professionals. While I was excited and honored to be asked to […]
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