With an ever-present shift of brides and grooms looking to social media for wedding pros, it’s more important than ever to have a strong presence in the social media world.
Many wedding businesses have Facebook and Twitter pages, but have you thought about using Pinterest to boost your web traffic and sales? Let’s face it, brides are all over Pinterest looking for ideas they can use for the perfect wedding. You can be the one pinning those great ideas!
Brian Lang wrote an incredible article showing how he became one of the top 10 pinners in his niche (baby showers) on Pinterest. He shared some great tips that you can apply to your wedding business to start a Pinterest following.
Here’s how you take take this a step further for generating leads:
- Share at least one new pin every week. – Keep consistently putting your business and your brand out there to increase your audience.
- Link EVERY pin to a page on your website or blog where people can get more information. – This gets people to your site, checking out what you have to offer, and increases your web presence.
- Create pins around the most popular wedding topics. – Showcase holiday themes, DIY weddings, etc. Make your business the authority for knowing the hottest trends for weddings.
Apply these tips for your wedding business, and you’ll be on your way to more website traffic and leads and even booked weddings!
What could YOU do with a Pinterest page for your wedding business?