Wedding Business Marketing Tips
With engagement season just around the corner, this is the perfect time to update your wedding business and make sure you are in the perfect spot to reach your ideal couples by the time December hits. In 90 days, there will be a massive boom of potential new couples looking for the perfect wedding professional, so the actions you take matter today.
“Getting ready for engagement season is like getting ready for the first day back at school. It’s the perfect time to get focused and organized, refreshed for a busy season ahead.”
By the end of this blog, you will be feeling more confident in your business to hit the ground running in December and book more brides than you ever have before.
What is the best way to prepare for the biggest month of the year for wedding professionals? Setting up a system that helps you stay on top of your Buy Later couples.
Why You Need To Stay On Top Of Buy Later Couples.
Most couples still have long engagements, with the average stretching out to a year and a half to two years. This means some of your potential couples will be ready to book with you right away (we refer to these couples as Buy Now couples in our Growth Academy), while some will fall into the more challenging category of Buy Later couples.
Buy Later couples have unique needs that differ from Buy Now couples, which means that it’s essential to use different messaging and marketing tactics when communicating with your different couples.
The following marketing tips and tools will help elevate your wedding business and engage effectively with your Buy Later couples.
How To Turn Buy Later Couples Into Booked And Excited Brides
Update Your Website.
The first thing that you need to do is take a good hard look at your website and ask yourself this question:
“Are you confident that when your potential couples land on your website that they will like what they see?”
If the answer is no, don’t worry, we’ve got you! By updating your website to include these practical marketing tips and tools, you will be turning more Buy Later couples into booked and excited brides once engagement season begins.
- Solid SEO keywords
The perfect wedding business website is one that your couples can easily find when they search for wedding professionals near their wedding location. So this would be an excellent time to look at your website and make sure that your headlines and website content, blogs and about me page, include solid SEO keywords, e.g. your local metro area and your specific wedding profession.
2. Clear and engaging website layout
The wedding couples who visit your website will decide in six seconds whether they want to stick around and learn more about you or return to their google search because you are not the right fit for them. This is why it’s vital to make sure the layout of your website is attractive and easy to understand.
3. A very clear headline statement
Your headline statement should be the first thing your wedding couples see when they land on your website. This engaging one-liner should very clearly describe what your ideal couples’ experience is going to be when they hire you for their wedding.
4. Make sure your “Picture of success” is front and center.
Not only is a highly engaging visual aspect essential for wedding business websites, but it’s also important that this image is the first thing your wedding couples see when they land on your website.
If you need a little refresher on what a “picture of success” is, click here.
By incorporating these fundamental marketing tools in your website you can be more easily found in searches, and make sure your potential couples are interested enough to scroll down.
Create A Strong “Buy Later Couples” Follow Up Sequence
After you update your website, the next step is to ensure you have a good follow-up email sequence ready to go. You want to continue to communicate back and forth with your Buy Later couples on a platform that you are in control of, such as email. Unlike social media, where you have no control over when or how often your potential wedding couples receive information from you.
Craft An Irresistible Email Download Piece
Now is the perfect time to create a value-adding guide that your potential couples can’t resist downloading straight away.
When creating a download piece for your newly updated website, make sure it is easy to find on your website. Your goal with your download piece is to get your potential wedding couples into your email list to continue the conversation because this is a relationship you will have to nurture, so you are the first wedding professional they think of when they are ready to book their wedding. This is achieved by staying in touch with your ideal couples and staying in their inbox.
Stay Front Of Mind With An Engaging Email Sequence
After creating an engaging download piece for your newly updated website, the next step is to create a strong follow-up sequence. This is a long-term strategy that allows you to stay front of mind during your ideal couples’ long 1-2 year engagement. That could be anywhere from 26 to 52 or more emails sent out gradually once a week or once every two weeks.
Post Good Quality Content To Instagram
Now is the time to make sure you are posting good quality content on your socials. Unsure of what to post? Don’t overthink it, just focus on providing content that helps your wedding couples make confident decisions. Let them get to know you and the type of service you provide, as well as what makes you different and why you are the best choice for them.
Your goal is to make sure that when potential couples are looking for a wedding professional to book, they’re able to not only find you very quickly, but they get so excited by your content that they are driven to take action straight away. For example, click follow, click on your website (which should be linked in your bio), or click direct message.
And Finally, You Need To Get Visible On Instagram
You need to get visible in your local communities right now. One of the easiest ways is to ensure that your instagram profile has the correct information, so wedding couples can find you easily, e.g. include your profession in your profile name. So if you’re a photographer in Atlanta, try Atlanta wedding photographer and then your name.
When your Buy Later couples are ready to become By Now couples, these marketing tools will ensure your wedding couples think of you straight away. Building a relationship with your ideal couples will help them get to know, like, and trust you. This means they will feel more comfortable saying yes to you during your initial consultation with them.
So, wedding pro, what are you going to start with first? Let us know in the comments below what you will be focusing on today.
For irresistible and engaging copy, marketing tips, and one-on-one business coaching, get on a call with the marketing experts at Book More Brides. Pick a time here:
Would you like accountability and support from a group of like-minded and driven wedding business owners like yourself? Then, join us in the Growth Academy. We offer exclusive weekly training on marketing and sales tactics, copywriting, and social media, as well as 1-hour one-on-one session every single month with an expert on our team.
Wedding Business Marketing Tips