By Mika R. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through Google ads, while […]
There’s nothing more terrifying that quoting your price to a bride or groom when you don’t fully believe it. The lump in the throat, the knot in the stomach, the shaky knees of INSECURITY. We’ve all been there, especially right after rolling out a new price increase. If you don’t believe you’re worth the price, […]
By: G.E. Masana (Though this article’s geared to wedding photographers, the principles revealed here apply to us all. You’re a smart cookie, so you’ll see how it applies to what you do too.) Not too long ago I published a manual detailing my wedding photography system for creating large after-wedding in-person sales using album pre-designs. […]
It’s 60 minutes before our presentation for the National Association For Catering and Events when the unthinkable happens: My sandal breaks. Not just any sandals, the only pair of shoes I have with me that matches my dress. Irreparably broken. No tape or safety pin can rescue me. I have no choice but to buy […]
“Help! I love your columns and website – you are a godsend for our profession! I have a very unique situation that came up today and I would LOVE to ask for your guidance. I am a wedding planner new to the area. Yesterday I met with potential clients for two hours about procuring my […]
“I am thinking about that belief about how my competition devalues my services, and want to overcome it and convince brides that I am worth the extra money. Since I’ve started my group, I have gotten some church gigs, a couple of gigs playing for nursing homes, a tree lighting, and 1 wedding. When I […]
“Assuming you list your packages and prices on your website, do you list the cheapest package first and then have them in ascending order so your biggest is at the end OR do you present your biggest and best first on the page and the smallest/cheapest right at the bottom of the page. I guess […]
It’s a subject no one wants to talk about: PRICING. Are you making enough money from your wedding business? Whether you are just starting out and not sure what to charge or a seasoned pro who wants to raise rates but afraid to lose potential clients, you’ll want to check out the articles below for […]
“I really am poor. I hate to say it, I didn’t use to be…but I have got to get outta this lifestyle of going to food banks for my kids to eat…I’m so hardworking and I’ve worked really hard to get my business where it is today. I’ve reinvested most of what I’ve made back […]
This email came in from one of the wedding superheroes in our Book More Brides community. If you’re ready for a dose of inspiration and a little kick in the bum to encourage you to go for the price you really deserve, keep reading. This made my day! Stephanie, I have to say the wedding […]