What the Wealthiest Wedding Photographers Know That You Don’t

Featured image for u201cWhat the Wealthiest Wedding Photographers Know That You Don’tu201d
The most successful wedding photographers are doing something that the poor photographers aren’t.  We’ve been digging deep into the minds and business models of 6 Figure photographers in preparation for our upcoming 6 Figure Wedding Photographer Summit, a 7 day free event just for wedding photographers. At first, it was confusing.  One photographer does gorgeous work, his clients love him. 

Wedding Photographer Summit Giveaway: Canon 50mm f/1.4

Featured image for u201cWedding Photographer Summit Giveaway: Canon 50mm f/1.4u201d
We are SO excited about our upcoming 6 Figure Wedding Photographer Summit (more details to be released soon!) that we’ve partnered with our friends at Sticky Albums to give away something pretty darn cool to celebrate.  *Winner receives $400 cash to spend however you choose. Enter for your chance to win a Canon 50mm f/1.4 lens below! a Rafflecopter giveaway

Buying Likes on Facebook: Today’s Craptastic Wedding Marketing

Featured image for u201cBuying Likes on Facebook: Today’s Craptastic Wedding Marketingu201d
Have you seen the ads selling massive Facebook “likes” for cheap, promising instant social proof, and allowing you to grow your Facebook business page over night? It’s true. You CAN buy likes, and it can grow your fans overnight. Tempting offer, right? Not so fast there, Champ. Like most things in life, if it seems too good to be real

The Surprising Truth About Where Brides and Grooms Really Go to Hire Their Vendors

Featured image for u201cThe Surprising Truth About Where Brides and Grooms Really Go to Hire Their Vendorsu201d
Where do brides go to find their wedding vendors? The truth about what really works to attract high quality leads and turn them into booked weddings is somewhat surprising. In order to really laser target the couples you want to attract, you need to understand how they plan their weddings, where they search for products and services and how they

A Dozen Simple Ways to Soar to the Top of the Preferred Vendor List

Featured image for u201cA Dozen Simple Ways to Soar to the Top of the Preferred Vendor Listu201d
Jeff and I had the pleasure of attending Steve Moody’s entertaining presentation, “Soaring to the Top of the Preferred Vendor List,” at EPMEN 2013.  Between chuckles over Steve’s antics, I managed to jot down some highlights. Getting on the venue’s preferred vendor list is all about the relationship you create with them, and it hinges on everything you do before,

What Seinfeld Can Teach You About Booking More Weddings

Featured image for u201cWhat Seinfeld Can Teach You About Booking More Weddingsu201d
There’s an episode of Seinfeld where George Costanza comes to the conclusion that everything he does is WRONG, and that’s why his life sucks.  Jerry tells him, “If every instinct you have is wrong, then the opposite would have to be right!” George decides to do the exact opposite of everything he would usually do.  As a result, he lands

5 Powerful Strategies to Wow Couples and Prove Your Value

Featured image for u201c5 Powerful Strategies to Wow Couples and Prove Your Valueu201d
More lessons learned from this year’s EPMEN conference, this time from Peter Merry’s presentation, “Showcase Your Value!” Peter is a WED Guild entertainment director who commands a rate of $5,000 and above for his services.  How does he pull it off when couples seem increasingly price focused? A few highlights from his presentation for communicating your value at the consultation

How to Win Friends and Referrals in the Wedding Business

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Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my website. “Anyway, my question: I’m

10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell You

Featured image for u201c10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell Youu201d
This is a letter written to brides and grooms in response to repeated negatively biased news programs and “expose’s” about wedding industry scams and ripoffs. 1. We spend WAY more than 4 hours on your wedding. Couples are often shocked at the price tag attached to their wedding services.  “But I’m only hiring you for four hours!” is a common

How to Move to the Top of the Bride’s Booking Priority List

Featured image for u201cHow to Move to the Top of the Bride’s Booking Priority Listu201d
Question: How do I get brides to think about booking ME first? “My question is how to get brides to focus more on their hair??? By the time they get to thinking about their look, they’ve spent so much on the venue, photos, dress and flowers the hair is practically an after-thought!!  Thanks again.” Answer: We get asked variations of