5 Ways to Book More Valentine’s Day Engagements

 

7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistake

Featured image for u201c7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistakeu201d
When you start planning your wedding, you enter into a whole new world that can come with a shockingly high price tag.  It’s natural to look for places to cut corners, but here are some facts to consider before hiring an amateur photographer for your wedding day. 1. The number one regret of couples after the wedding is not investing

Bridal Lead Services: Are They a Waste of Money and Time?

Featured image for u201cBridal Lead Services: Are They a Waste of Money and Time?u201d
Question: What lead generation companies will provide worthwhile leads for us? “Hi Stephanie & Jeff, We have centered our marketing efforts around resellers, as in caterers, planners, etc. offering them preferred vendor status on our website, etc. in exchange for referrals and have found this to be, for the most part unproductive. Either those vendors / venues  have established relationships

How to Deal With Rumors, Gossip & Bad Mouthing in the Wedding Industry

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  Question: Another wedding pro is bad mouthing us to our brides.  What should we do? Hi Stephanie! I noticed that couples we met with weren’t hiring us, which was unusual because we used to have a very high booking rate. Then I found out that another wedding vendor I’ve been referring has formed a clique with a few other

What One Crazy Surprise Party Taught Me About the Wedding Business

Featured image for u201cWhat One Crazy Surprise Party Taught Me About the Wedding Businessu201d
Jeff just celebrated a milestone birthday.  I’ll give you a hint about which one it was with this photo… No, that’s not a pretty girl.  It’s Jeff in full 80’s rockstar attire!  Jeff’s sister was kind enough (ha!) to enlarge this image and turn it into a giant birthday boy sign.     I’m not sharing this to embarrass Jeff

3 Strategies to Powerfully Attract Your Ideal Wedding Clients

Featured image for u201c3 Strategies to Powerfully Attract Your Ideal Wedding Clientsu201d
Question: Most of the couples in my area are NOT my target clients.  How can I find the couples who are looking for my services? “Hello! I love your website. I am a Certified Celebrant and Wedding Officiant based in Miami, FL. I am just starting out and specialize in writing and performing wedding ceremonies for the religiously unaffiliated, interfaith

How NOT to Get Referred By Other Wedding Pros

Featured image for u201cHow NOT to Get Referred By Other Wedding Prosu201d
Guest post by Jennifer Blaske I wanted to share something with you guys that I thought might be good blog fodder.  It’s a perfect complement to your blog post about “Why Your Networking Sucks.” Here’s the story… On a Facebook group for local wedding professionals, someone posted, “If anyone needs a [type of wedding pro], contact me” and a website

How to Find the Perfect, Profitable Niche For Your Wedding Business

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Question:  What words should I use to attract my ideal couples? “Hi Stephanie, Firstly, OMG thank you guys so much for doing this Summit series for photographers..I’m getting so much out of it and feeling sooo inspired!! I have made so many notes and my little journal is half full and I’ve only listened to the first 6 webinars! 🙂

Why Your Networking Sucks and How to Fix It

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The way most wedding vendors try to network and build referrals relationships is DEAD WRONG. They do things like: Handing out stacks of cards to people they’ve just met. Telling everyone how amazing their business is–before they even have a chance to ask. Asking people to refer them at the first meeting. There is nothing inherently wrong with any of

3 Creative Strategies to Become the #1 Recommended Wedding Photographer In Your Market

Featured image for u201c3 Creative Strategies to Become the #1 Recommended Wedding Photographer In Your Marketu201d
Photographers have a special advantage when it comes to creating powerful partnerships that send referrals, something other wedding professionals just don’t have. Have you guessed what it is? It’s your photos. Photos are a powerful “currency” you can use to earn referrals and build lasting networking partnerships that send you a constant stream of high quality leads. But how do