How Do You Handle an Angry Bride Who’s Upset Because We Booked Her Date?

Featured image for u201cHow Do You Handle an Angry Bride Who’s Upset Because We Booked Her Date?u201d
“On date in question, 5 different clients contacted us about at the same date. We booked first one to submit the booking form and deposit. Then we sent out an email to the other 4 clients informing them of this and if they still needed a photographer we would refer them to one.” Answer: Be clear, firm and understanding. Step

How to Book More Weddings Without Being “Salesy”

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Guest post by Adam Nyholt I had a problem. I wanted to find a low pressure way to “close the deal” without sounding like a greasy salesman. I knew that if a potential client walked out that door without signing a contract, the likelihood they would book decreased dramatically. This had nothing to do with me personally, but that didn’t

Making Wedding Photography a Snap: Preliminary Questions to Ask Your Clients

Featured image for u201cMaking Wedding Photography a Snap: Preliminary Questions to Ask Your Clientsu201d
Guest post by Anna-Nicole Del Re Long after the cake is eaten and the wedding dress is stored away, the wedding photographs remain. For this reason, your role as a wedding photographer is one of the most important roles at the wedding. As any good wedding photographer knows, your job begins long before the actual wedding day arrives. One of

The 4 Things You Must Do After Booking to Create a Raving Client

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By Alyssa Johnson There is nothing like planning a wedding to bring out the anxious in an otherwise calm and carefree bride or groom. I can attest to that – I just got married in early March, and the whole process definitely brought out the crazy in me. I thought I had an easy time of it, too, because I

Shocking Secret Shopper Results Reveal Wedding Pro Fails

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It’s official: your follow up sucks and it’s costing you business. Most wedding pros SAY they follow up multiple times. They SAY they respond quickly. They say, “I’ve tried everything and nothing works to get a response!” You’re probably guilty of one of the 7 embarrassing reasons why the bride blew you off. Here are the shocking results of the

How to Make Clients Happier and Increase Your Bottom Line

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Guest Post by Ann Bennett There are probably as many ways to package wedding photography as there are wedding photographers. I’m not here to tell you that the way you do it is right or wrong. If it’s working for you and you’re happy and successful – then it’s probably right for you! I’m not an expert on wedding photography,

Why Selling Isn’t Evil

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Guest Post by Dan Waters Where does your dislike of salespeople come from? Is it those cold calls where the salesperson talks relentlessly at the speed of a race horse commentator? Perhaps it was a dodgy garage owner who promised one price and then ramped it up once their mechanic had your car in bits? Maybe you’ve experienced the persuasive

Paying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?

Featured image for u201cPaying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?u201d
Question: Am I better off investing my limited marketing budget in SEO or magazine advertising? “Good morning Stephanie & Jeff. I have been in business since 2006 as a wedding photography studio. We started small with 60 weddings per year and grew the company to about 300 weddings by 2010. In and around that time, the economy started hitting the

Why It Pays To Be The “Second Shooter”

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Guest post by James Russo. I am not a wedding photographer, I just shoot weddings. What do I mean by this? Unlike some photographers, I enjoy being the second shooter. As an event photographer, I like to move with or against the tide as I see fit, unless asked to do otherwise. I look for opportunities. I enjoy the freedom

How to Romance the Venue and Earn Referrals Without Being a Kiss Up

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Question: I’m meeting with a wedding venue so we can (hopefully) become a preferred photographer.  What should I do to build this relationship? “We’ve been granted a meeting with a Wedding Coordinator / Manager for a Venue here in Georgia we want to work with. Our goal? Inclusion into their preferred vendors listing which they post directly on their website.