As a wedding vendor, you have leads coming in from bridal shows, referrals, social media, and website forms. The question arises, what do you say when it comes time to follow up? Here are a few tips to use when planning your method of reaching out to your potential clients: 1. Make it personal – Use their name As easy

By Kylie Carlson, International Academy of Wedding & Event Planning That critical time of year is here, when wedding pros prepare for the New Year by forecasting all of the upcoming trends. Our fourth annual International Wedding Trends Report is full of the latest predictions by the industry’s most trusted experts. We’ve included highlights of this year’s report here so

Hey, do you want to be the most BADASS WEDDING PROFESSIONAL EVER?!? Are you trying to be a WEDDING PRO SUPERHERO??? Then let it be known that nothing as piddly as a hurricane will stop you from performing your duties on that bride and groom’s special day. I am writing this while Hurricane Irma is making its way up the

What’s the power of an IMAGE? A single image can: Start a movement. End a war. Evoke tears, laughter or anger. Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. This image reportedly got

By Nancy Young, Photodoto.com As a photographer, you know that your clients are trusting you to shoot their most important moments. That’s why a blog is the perfect tool to help your potential clients get to know you better. It’s a great opportunity to show who you are, your values and how you treat your existing clients. Blogs are also

By Lacey Hauptman With the value that couples (your potential clients) attach to their precious wedding photos, it is easy to get carried away when it comes to copying every tried-and-tested pose out there that other wedding photographers tend to stick to. But while it’s perfectly understandable to want to take the same token wedding shots every time to play

Are bridal shows a waste of money? Some say they get their best leads from bridal shows. Others claim they’re worthless. The debate rages on. It takes great courage to share an experience when it doesn’t work out the way you’d planned. Joel Nisleit of Joel Nisleit Photography shared his hard-earned lessons about exactly what works — and what doesn’t

“Need help. My DJ and lighting business has come to a stand still. Seems like leads and inquiries have slowed down. Or maybe I have lost touch with the leads that have come in. Any tips appreciated.” This is a pretty typical example of how our Acceleration members ask for help in our private Facebook group. What makes me prouder

Edna Eudave of Square Eye Photography is force. She empowers her clients to be themselves with bold, fearless wedding photography, and generously shares her passion and experience with other wedding professionals. I interviewed this superhero to learn the secrets of her success. Here’s what she has to say: Superpower: Authentic Connector & Referral Magnet I connect with people. I LOVE