Wedding Photography Marketing

Wouldn’t it be great, photographers, if you could get other people to promote your work for free? Wouldn’t it be great if you sold more digital images from weddings?

Best of all, wouldn’t it be great if all you had to do to get this was send an email?

All of the most successful photographers that I work with at weddings seem to have one thing in common (besides being talented)…they all email me a link to the wedding photo gallery after the wedding.

I’m talking about the photographers with all the “As seen on Style Me Pretty” badges everywhere, who charge a small fortune, and who have gorgeous, professional websites that are up to date—like Wedding Superhero Edna Eudave.

The email I usually receive with these gallery links encourages me to use any and all the photos I like on my blog or on my online profiles (The Knot, Wedding Wire).

Some of the smartest photographers create a separate “vendor gallery” for each wedding where all of the images are watermarked. AND the true geniuses make “digital downloads” of the images available (some only offer prints, in which case I might have to take screenshots of the images I want since prints are useless to me).

After those offering digital downloads make an extra $5-$10 off me, I will upload your images to my blog, post them on Facebook, use them on my business card, print ads, and on bridal show brochures, as well as uploading them to my image gallery on The Knot (maybe even making it my profile picture).

Basically, I’m going to spread your work all over our local wedding market for you.

The last time I wanted new headshots, who do you think I reached out to? Yep, the last two photographers who had shared their image galleries and therefore made friends with me.

The last time I submitted an article to “Wedding Planner Magazine” (an international publication from the Association of Bridal Consultants), guess who I reached out to for some images to submit along with my article?

Now adding “As seen in ‘Wedding Planner Magazine’” to your website isn’t too shabby for simply emailing me a link to a wedding photo gallery…is it?

BONUS TIP: Actually take pictures of your fellow wedding vendors!

Take a few shots of the DJ behind the wheels of steel, the videographer behind the camera, or the coordinator with his or her clipboard.

We don’t have too many good pictures of us doing our thing at an actual wedding, so the chance of us buying an image or using an image like this all over the internet is very high.

Plus, we’ll like you and remember you because you stood out from the pack and scratched our backs!

If you can believe it, I only have photographers emailing me galleries about 3 times a year!!!

So, photographers, you all need to get on top of this crazy effective, simple, and completely free marketing masterpiece ASAP!

I’d love to hear about your results with this! Photographers, leave me your feedback in the comments below.

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Staci Nichols

San Diego wedding DJ Staci Nichols is a graduate of Book More Brides' "Rapid Growth System" and "Book Your Calendar Solid with Blogging" courses. She writes the wedding column for Mobile Beat magazine. Her writing has also appeared in San Diego Style Weddings, Offbeat Bride, Wedding Planner Magazine, Brides Without Borders, Wed Loft, and the Gig Masters wedding blog. To see her Book More Brides training in action, check out her website: http://www.sandiegodjstaci.com

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4 thoughts on “Photographers, the Best Marketing Strategy You’re NOT Using”

  1. Darek, you seem to be missing the point (though I agree re screen-shots, that is a No-Go situation). A few shots of the other pros doing their thing is such a small ask for the potential benefit and the relationship building it may bring that you are potentially missing out on the huge benefit of referrals (and lets face it, another Wedding Pro referring you has a lot more punch and saves promotional costs) for the short term gain of what ? (A few bucks from a wedding vendor ? – really) Those are shots that couples are not going to buy anyway and if they like the one you give you say “Hey, they are low-res etc. I have a few more, if you would like to buy a couple for your professional use and they are quality Hi-Res shots” Always look to the long term. As Stef said above there is $100-200 now there is potentially $1000-2000 + that will keep on coming in year after years if relationships are formed.

  2. DJ Staci says:

    Like I learned at the social media conference last year….give, give, give, give, give, give, give, give, give, give, give, give…get

  3. Darek Novak says:

    Haaahaha:) It’s the worst ever idea i heard. This is not work as this. Why we should send our pictures for free? Is any other vendor giving they work free of charge like florist,hotel,cake artist? No , they don’t. If i will go to florist will they give me flowers for free just because i will post nice blog about it? becouse i will take nice photo of it and post it in social media? can i go to cake shop and have a free cake ? No. Why we should give photos for free? You will post it on your Fb page and there will be 3 likes? We are charging for photos, this is why we offer prints instead downloading as we make a profits on it , if we offer downloading for free people won’t buy a prints , and some of us can make even €500 extra per wedding. Same with hotel if they like to use our pictures , they have to pay or most of time they offer free weekend with diner . Only very amateur photographer will give their work for free. And sorry you can not do screen shot of my pictures and using them , this is simply stealing my photos as they are copyrighted!! this is quite popular here , but it is totally wrong. If you like use our pictures you have to pay for it, simple as this.

    1. We’ve chosen to lead with generosity with our businesses. Sometimes that means giving away free services when it’s appropriate. Sometimes that means giving generously of our time and energy.

      Occasionally, people take advantage. Overall, the pros far outweigh the cons, and it’s helped us create powerful referral relationships that send thousands of dollars worth of business over time.

      I know plenty of photographers who MAKE $$$ by GIVING AWAY their photos to the people who can send them referrals. Would you rather make $200 today or $2,000 in business you book from their referrals every year?

      It’s your choice.

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