Disappointed with Bridal Lead Lists? These Two Strategies Book ‘Em Faster and Cheaper

Featured image for u201cDisappointed with Bridal Lead Lists? These Two Strategies Book ‘Em Faster and Cheaperu201d
A couple weeks ago, I wrote a blog post asking the question, “Do Bridal Lead Lists Actually Work?” and shared it on Linked In. Before we dive into what we uncovered, let’s quickly define what we’re talking about when we say, “bridal lead list.” We’re talking about those icy cold lead lists you buy either in bulk from wedding directory

How to Use the Starbucks Tactic to Raise Your Prices

Featured image for u201cHow to Use the Starbucks Tactic to Raise Your Pricesu201d
by G.E. Masana By now, you may know you need to earn a little more than you currently do if only because Starbucks just introduced it’s most expensive coffee ever. At $7 for a 12 ounce cup, or $40 for an 8 ounce bag, their new specialty coffee sells at about a 50% premium over their already higher priced coffee.

The Cure for Holiday Selfishness

Featured image for u201cThe Cure for Holiday Selfishnessu201d
Confession: I am a selfish person. Oh, sure, if you meet me face to face I will go to great lengths to help you, sharing whatever knowledge, connections and support I have to offer. I’m a chronic “over-deliverer” in my personal and professional life. But… I work from home A LOT and most of the time my head is bent

“You’ll Never Walk Againa,” They Said

Featured image for u201c“You’ll Never Walk Againa,” They Saidu201d
Earlier this year I’d been aggressively working out doing P90x, trying to keep up with my wife, Stephanie. I was in awesome shape and was an avid runner. Until I wasn’t. I felt a red hot tear in my knee and knew that I’d ripped something. My knee swelled up like a balloon and I was limping around like an

Two Questions That Can Transform Your Wedding Business

Featured image for u201cTwo Questions That Can Transform Your Wedding Businessu201d
It’s my goal to learn something new to use in our wedding business whenever I go somewhere new. Geeky, I know, but as my step-son would say, “That’s how I roll.” Attending the 50th birthday/promotion celebration for one of Jeff’s childhood friends was no exception. As a totally unrelated side note, we both learned something important about showing up on

The Carrot or the Stick Motivation: How to Check the Stubborn Tasks Off Your To Do List

Featured image for u201cThe Carrot or the Stick Motivation: How to Check the Stubborn Tasks Off Your To Do Listu201d
Sometimes getting things done is HARD. How many times have I had a task on my To Do List that gets bumped again and again? The never-ending task list. The job that never gets done. It’s frustrating! And for a girl like me with a driving need to check things off that list, it feel like failure. Fortunately, I have

Wedding Marketing Lessons from the Presidential Campaign

Featured image for u201cWedding Marketing Lessons from the Presidential Campaignu201d
Confession: I am a political junkie. We just survived the Presidential election. Call me weird, but I actually enjoy the election season game. Let me be clear; I hate robo-calls, and I don’t particularly enjoy watching two people try to destroy each other. The negative part isn’t very fun. I love the creation of the candidate’s image, the branding process,

Ready to Act Fast? Free Surprise Bonus for Busy Wedding Pros!

Featured image for u201cReady to Act Fast? Free Surprise Bonus for Busy Wedding Pros!u201d
A couple weeks ago I asked this question… If you could have a training created to show you how to do ANYTHING, what would it be? We got dozens of emails from wedding vendors with so many good suggestions that my head was spinning! We’ve picked the most popular request to include FREE as a last minute, surprise bonus when

Free Event for Wedding Vendors Shows You How to Book More Weddings Fast

Featured image for u201cFree Event for Wedding Vendors Shows You How to Book More Weddings Fastu201d
The top concerns of wedding business people are… Getting more leads. Booking more weddings. That’s what the Wedding Business Acceleration Summit, a free event just for wedding professionals, is all about! It’s 7 days of totally FREE, high value wedding marketing strategies you can use to book more weddings at higher prices. Watch the video below to learn more: Enter

The Not So Secret Habits of Wedding PR Savvy Pros

Featured image for u201cThe Not So Secret Habits of Wedding PR Savvy Prosu201d
by Meghan Ely   I’ve always been particularly envious of wedding pros who could grab a 120″ linen, a handful of flowers and some table numbers and turn it into a thing of beauty. Me? I’ve always been an excel spreadsheet girl. My couples’ Grand Entrances always started on time and my post-reception “what do we do with all these leftover candles