5 Secrets of Successful Wedding Professionals

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There are some wedding pros who stand out from the crowd – they are successful, happy and have wonderful clients. What is their secret? Whether you are just starting out in your business or want to take it to the next level, here are 5 things that these successful business owners do and an action plan for you to incorporate

5 Strategies to Be More Productive in Your Wedding Business

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Do you ever feel like there are not enough hours in the day to get things done? Whether you are juggling your wedding business with a full-time job or a family, staying on top of everything can be a challenge. There are several things that may be costing you precious time. I stumbled upon this article from Entrepreneur “7 Ways

3 Scary Truths About Being Yourself

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This message is for any wedding pro who’s afraid to go for what you REALLY want because of what people will think. Earlier this month, Jeff and I presented at the Wedding MBA before over 1,000 wedding professionals. It was by far the largest audience we’ve ever addressed in person. (Jeff’s thoughts just before going onstage: “Don’t throw up. Be

The 7 Habits of Highly Effective Wedding Pros

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Four months ago, I had a nervous breakdown over my laptop. “I can’t do it!” I screamed to Jeff, pounding my fists into my thighs.  “I need help!” There was simply too much to do and I was overwhelmed.  Book More Brides was growing by leaps and bounds…but so were my responsibilities.  I had simply reached my limit. Hey, sometimes

Jeff’s Guide to Getting the Girl

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Ever hear the saying, “Have a plan or plan to fail?” Man, I’ve lived that theory out big time.  Being a dedicated creative, spontaneous humanoid, I drive my wife crazy with my rather constant ricocheting from task to task. “Damn it, I’m a highly effective multi tasker!”  Yeah, even I don’t buy that bullshit. Even with this untethered side of

What To Do When Your Hero Fails You: Ode to Doug Gordon, Jasmine Star

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  When someone rises to the level of “rockstar” in any industry, including the wedding industry, they gain legions of fans.  They become an inspiration to thousands, encouraging them to achieve their dreams, just like they did. We need our heroes because they help us believe.  But what do we do when our heroes fail? Take any recent scandal involving

Why You Need to Raise Your Price Today

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When we started out as brand new, rookie wedding DJs, we set our base price at $700. We picked the price our DJ Godfather and mentor was charging, mainly because we had no idea how much we were supposed to charge. A month later we got a call from DJ Godfather. “I’m not sure I’m comfortable sending you referrals at

What Seinfeld Can Teach You About Booking More Weddings

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There’s an episode of Seinfeld where George Costanza comes to the conclusion that everything he does is WRONG, and that’s why his life sucks.  Jerry tells him, “If every instinct you have is wrong, then the opposite would have to be right!” George decides to do the exact opposite of everything he would usually do.  As a result, he lands

Tale of the Spineless Pushover

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“No is a complete sentence.” My husband tells me this was his grandmother’s mantra.  Grandma Linnie was very good at saying no, even to her darling grandchildren. I didn’t have a grandmother to teach me this lesson.  In fact, the lesson I Iearned was quite the opposite. I learned to say YES to pretty much everything that was asked of

Quit Being a Wedding Wuss Already!

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Once upon a time when I was a little girl, I hurt my finger.  I don’t remember what I did; most likely I punched my brother too hard. Anyway, every time I bent my finger it left me squealing in pain. “Ma!” I yelled.  “My finger hurts when I bend it!” My mother looked up at me with half-lidded eyes.