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If you have ever tried plugging a URL into a Facebook or Twitter update you know that it takes up a huge amount of space, and drives everyone crazy. The problem is that you can’t just leave that URL off because if you do you can’t drive sales to your website, or build your reputation as being a resource, or expert in the field.

Shortening the URL link is definitely something that is an instant life savor. However there are actually a ton of different sites and services that do this for you, and each has their own set of built in benefits. For instance, did you know that there are URL shorteners that actually allow you to create a link that is trackable so you can look at the stats of how many people are clicking on it, demographics, etc. Talk about a huge boost when you are really working on finding your target audience. For information about the different companies that have URL shorteners and the benefits of each check out Lee Odden’s blog post! What URL shorteners do you like?

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