Wedding Blogging can be tough sometimes, especially coming up with good content that draws in readers. The very first thing you always have to remember is that your content has to be something that brides are looking to read. In other words, when you come up with an idea for a blog post ask yourself if a bride will be doing a search online to find that information. While you can keep things personal and write about random happenings now and again to spice things up, you really need to create content that connects to brides where they are right now.
Something that Marcus Sheridan recommended in his article to get you started is to blog about breaking news and trends in the wedding industry. This means writing about the season’s new popular colors and wedding songs, new staging ideas for the wedding reception. Anything that is new information is something that brides are looking for. Sure they already have an idea of what they want to do, but it’s the rare bride who knows exactly what is available and what is the cutting edge wedding design. What do you think?